Daisy Sherwood-King
@daisysherwood-king
Product leader turning strategy into measurable customer growth.
United KingdomWhat I'm looking for
I am a product leader with over seven years' experience helping tech teams turn big ideas into reality, balancing strategic thinking with hands-on problem solving.
I have led transformations from B2B to direct-to-consumer, delivering a D2C product that generated £535k monthly GMV within nine months and driving a 567% increase in customer acquisition.
My background includes enterprise project delivery, PMO governance and cross-functional team leadership, with measurable outcomes such as £6.1m annualised revenue from a product launch and £700k annual efficiency savings from a product restructure.
I prioritise delivering customer value through clear roadmaps, data-driven analytics, and close collaboration with marketing and stakeholders, while supporting post-launch operations to improve activation, retention and monetisation.
Experience
Work history, roles, and key accomplishments
Product Manager
Leadzai
Oct 2022 - Oct 2025 (3 years)
Led Leadzai’s transformation from B2B to D2C, increasing customer acquisition 567% and delivering monthly GMV of £535k within 9 months by redesigning features, onboarding and pricing.
Project Manager
Yell Ltd.
Jan 2019 - Sep 2022 (3 years 8 months)
Managed enterprise projects including Wix partnership and Smart Performance launch, driving £6.1m annualised revenue and delivering £700k efficiency savings plus £500k additional revenue in year one.
PMO Administrator
Yell Ltd.
Mar 2018 - Jan 2019 (10 months)
Owned PMO administration and stage-gate governance, achieving 100% compliance and automating change request workflows to reduce form completion time by 80%.
Education
Degrees, certifications, and relevant coursework
URUniversity of Reading
Bachelor of Arts, Film and Theatre
2010 - 2014
Completed a BA in Film and Theatre at the University of Reading from 2010 to 2014.
Availability
Location
United KingdomAuthorized to work in
Job categories
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