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Daisy Sherwood-King

@daisysherwood-king

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Product leader turning strategy into measurable customer growth.

United Kingdom

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What I'm looking for

I seek a product leadership role where I can drive roadmap strategy, lead cross-functional teams, deliver measurable growth, and work in a collaborative, data-driven environment focused on customer value.

I am a product leader with over seven years' experience helping tech teams turn big ideas into reality, balancing strategic thinking with hands-on problem solving.

I have led transformations from B2B to direct-to-consumer, delivering a D2C product that generated £535k monthly GMV within nine months and driving a 567% increase in customer acquisition.

My background includes enterprise project delivery, PMO governance and cross-functional team leadership, with measurable outcomes such as £6.1m annualised revenue from a product launch and £700k annual efficiency savings from a product restructure.

I prioritise delivering customer value through clear roadmaps, data-driven analytics, and close collaboration with marketing and stakeholders, while supporting post-launch operations to improve activation, retention and monetisation.

Experience

Work history, roles, and key accomplishments

Product Manager

Leadzai

Oct 2022 - Oct 2025 (3 years)

Led Leadzai’s transformation from B2B to D2C, increasing customer acquisition 567% and delivering monthly GMV of £535k within 9 months by redesigning features, onboarding and pricing.

Product Strategy GTM Analytics UX Figma PostHog Stakeholder Management

Project Manager

Yell Ltd.

Jan 2019 - Sep 2022 (3 years 8 months)

Managed enterprise projects including Wix partnership and Smart Performance launch, driving £6.1m annualised revenue and delivering £700k efficiency savings plus £500k additional revenue in year one.

Project Management Risk Management Roadmapping Stakeholder Management Change Management Jira Process Improvement

PMO Administrator

Yell Ltd.

Mar 2018 - Jan 2019 (10 months)

Owned PMO administration and stage-gate governance, achieving 100% compliance and automating change request workflows to reduce form completion time by 80%.

PMO Process Automation Microsoft Power Automate Change Control Reporting