At Ranking Online, I managed email marketing and CRM work across several client accounts, each with its own stack and customer journey. I set up and maintained sending infrastructure for 50+ domains, improving deliverability and campaign open rates.
I built segmented newsletters and HTML email templates, ran A/B tests, and created B2B outbound sequences. I also implemented CRM instances, connected ad leads, and maintained prospect and customer data across client systems.
At Bezza, I handled onboarding, activation, and reactivation in Microsoft Dynamics 365. I also built Nesvir, a SaaS product with a lead-capture funnel and an in-house CRM, and designed a WhatsApp flow for MotorTech (Toyota Colombia) with intent-based routing.
