Baskaran Ram

Spearheaded business intelligence and optimized marketing and lead generation, increasing revenue by 15%. Oversaw a team managing Google Ads, Facebook Ads, and SEO, and built an in-house CRM system for improved lead tracking and sales conversion.

Led company-wide operations and end-to-end revenue operations, reporting directly to the Director & CEO. Designed and implemented revenue forecasting models and developed strategies to optimize lead-to-revenue conversion.

Led the Business Intelligence division, ensuring data-driven decision-making across departments. Designed and deployed analytical models and dashboards, spearheaded data analytics initiatives leading to a 40% increase in operational efficiency, and automated reporting processes reducing manual effort by 60%.

Played a key role in the development and management of CRM systems, improving client engagement and retention. Provided strategic data insights and automated sales reporting, increasing accuracy and efficiency of revenue tracking.

Managed daily, weekly, and monthly reports to track performance and assist in strategic decision-making. Increased operational efficiency by 23% by optimizing revenue tracking with senior management collaboration.

Introduced monetization strategies for digital products and services, including tiered subscription models and value-added features. Deployed product analytics frameworks to evaluate feature performance, user engagement, and conversion rates, and partnered with engineering and marketing teams to A/B test product features, optimizing customer acquisition costs by 27%.

Pursued an MBA in Marketing from the International Institute of Business Studies, Bengaluru, from 2015 to 2017.

Completed a Bachelor of Science in Computer Science from The American College, Madurai, from 2012 to 2015.