Open to opportunities

Abinandan Devadoss

@abinandandevadoss

Message

I am a customer-obsessed CRM and retention marketing leader driving engagement, personalization, and revenue growth.

India

Message

What I'm looking for

I seek a senior CRM/retention role where I can lead data-driven lifecycle programs, personalize omnichannel experiences, and work cross-functionally to drive engagement, revenue growth, and long-term customer loyalty; open to relocation.

I am a CRM and retention marketing leader with 10 years of experience building data-driven lifecycle programs across APAC. I focus on driving customer engagement, loyalty, and measurable revenue impact through automation and personalization.

At Ford (VML - WPP), I led multichannel CRM strategy across six markets, deployed predictive purchase models that returned 3x higher conversion, and launched a 'Keep Me Informed' program that drove 50% of online reservations during its launch period.

I have a strong track record in campaign optimization and cross-functional collaboration—improving engagement and CPA for centrally executed campaigns and redesigning owner experiences to drive 1.5x traffic growth and 5x owner adoption.

I pair strategic leadership with hands-on execution across CRM platforms, automation, and analytics, and I seek roles where I can lead customer-centric programs that scale business outcomes.

Experience

Work history, roles, and key accomplishments

Account Director- CRM

VML

May 2020 - Mar 2025 (4 years 10 months)

Led multichannel CRM and content strategy for Ford across 6 APAC markets, deploying predictive purchase models and personalization that delivered 3x conversion versus control and launched a 'Keep Me Informed' program driving 50% of online reservations at launch and 37% of vehicle sales over the following year.

CRM Lifecycle Marketing Email Marketing SMS Personalization Segmentation Analytics

Lead-Partnerships & Accounts

LWYD Interactive

Oct 2016 - Apr 2020 (3 years 6 months)

Led partnerships and account management, generating INR 4.2 crores in billings over three years and exceeding sales quotas (122–149% in 2019) while delivering CRM automation and digital marketing solutions for high-value clients.

Client Servicing Account Management Sales Sales Automation Digital Marketing Social Media Campaign Management Revenue Growth Stakeholder Management

Junior Account Manager

Augray

Oct 2015 - Jul 2016 (9 months)

Managed key accounts and campaign delivery at an AR/VR startup, generating INR 85 lakhs in revenue while coordinating vendor partners and on-site activations and driving product and UX improvements via client feedback.

Account Management Vendor Management Campaign Execution Revenue Growth UX Analysis

Branch Sales Manager

Cholamandalam Investments & Finance Ltd

Feb 2015 - Oct 2015 (8 months)

Drove branch sales of home loans achieving INR 4.2 crores in originations and a 21% QoQ sales increase; coordinated with credit and operations to reduce loan disbursement TAT from 35 to 28 days.

Sales Relationship Management Loan Origination Operations Coordination BTL Marketing Stakeholder Management Performance Optimization

Institutional Sales Intern

Mondelez India

Sep 2014 - Nov 2014 (2 months)

Supported launch and sales of Cadbury gifting portfolio to businesses, contributing INR 45 lakhs to the regional team total and ranking among the top-performing sales teams nationally.

Sales B2B Sales Trade Promotion Team Collaboration Merchandising

Project Management Intern

Cholamandalam Investments & Finance Ltd

Apr 2014 - Jul 2014 (3 months)

Conducted vehicle finance landscape and quantitative loan repayment analyses to identify delinquency reduction solutions and feasibility for load aggregation, earning a pre-placement offer.

Research Quantitative Analysis Market Research Financial Analysis Reporting