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Barnard Aseto

@barnardaseto

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Strategic marketing and general management leader driving revenue growth and brand development.

Kenya

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What I'm looking for

I seek senior management roles in strategic, commercial sales or marketing leadership where I can drive growth, strengthen brand equity, and implement cost-effective strategies.

I am a strategic marketing and management professional with extensive experience developing and implementing corporate strategic plans that drive sales turnover and profit maximization.

As a Managing Director and regional director, I have led organizational planning, product launches, market audits, value-chain analysis, and sales and distribution oversight across multiple markets, delivering target revenues and improved profitability.

I combine hands-on operational leadership with skills in project development, monitoring and evaluation, and customer-satisfaction programs to strengthen brand equity and reduce costs.

I am committed to roles in general management, strategic management, commercial sales, and marketing management where I can apply strategic planning and market analysis to support growth and development.

Experience

Work history, roles, and key accomplishments

Current

Managing Director

Current

Soluvet International Ltd

Nov 2020 - Present (5 years 2 months)

Oversaw company-wide strategic goals and operations, driving achievement of target revenues and increased profitability through strategic planning, product launches, and market audits.

Strategic Planning Market Research Product Development Sales & Management Project Management Monitoring & Evaluation Value Chain Analysis Customer Satisfaction

Managing Director

Farmvet Africa Ltd

Aug 2011 - Oct 2020 (9 years 2 months)

Directed day-to-day operations and implemented business strategies to achieve corporate objectives and profitability while fostering key business relationships.

Operations Management Business Strategy Stakeholder Management Sales Training team development Financial Acumen Market Audits Product Launches

Regional Business Director

Norbrook Pharmaceuticals Ltd

Jan 2006 - Jul 2011 (5 years 6 months)

Led sales and marketing across East and Central Africa for 65 product lines, managing 200+ distributors and achieving regional sales targets through distributor management and market strategy.

Regional Sales Distributor Marketing Strategy B2B Sales Competitive Analysis Contract Negotiation Territory Management Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Master of Business Administration, Strategy and Marketing

1999 - 2001

Completed a Master's degree in Strategy and Marketing focusing on corporate strategic planning and marketing management from September 1999 to May 2001.