Open to opportunities

Barbara Mota

@barbaramota

Message

I build scalable content and brand campaigns that drive trust, engagement, and growth.

Spain

Message

What I'm looking for

I'm looking to build and scale high-impact brand and content functions, leading integrated campaigns and turning complex topics into consumer-centric stories. I value fast-paced environments, cross-functional collaboration, experimentation, and measurable growth.

At Chartbeat, I built the content experimentation function and editorial governance from the ground up, making copy a measurable growth lever across website, SEO, CRM, and digital campaigns.

Previously, at Factorial HR, I built and scaled the content and creative function across six international markets. I led integrated brand campaigns from strategy and scripting through production and distribution, while growing organic pipeline and community engagement through SEO and lifecycle content.

My work turns complex technical and regulated topics into clear, consumer-centric narratives. I use engagement metrics, A/B testing, and analytics to continuously improve storytelling, brand performance, trust, and conversion.

My background also includes creative brand production at Wildish and Co and evidence-driven journalism for RTP and Global Media. I enjoy building credible stories with creators, KOLs, subject-matter experts, and cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand & Content Writer

Current

Chartbeat Inc.

Jan 2025 - Present (1 year 8 months)

Built the content experimentation function and editorial governance from the ground up, establishing content processes and scalable ways of working that turned copy into a measurable growth lever. Owned end-to-end content strategy across website, search (SEO), CRM, and digital campaigns, optimizing organic and paid performance to drive awareness, trust, and conversion.

Content Strategy SEO CRM A B Testing Analytics Stakeholder Management