Melissa Segura
@melissasegura
I build social-first brand stories, creator strategies, and culturally relevant content.
SpainWhat I'm looking for
At 2btube, I develop social-first strategies, creative concepts, formats, and scripts for brands including MediaMarkt, Mahou, Nestlé, and Pikolinos across TikTok, Instagram, YouTube, and LinkedIn.
I've led projects from consumer and cultural research through creator activation, content delivery, and optimisation. Previously at BRAVAA Publicidad, I directed social strategy across 20+ brand accounts and helped drive 60%+ engagement growth after Q1 through KPI reporting, social listening, and performance-led recommendations.
Experience
Work history, roles, and key accomplishments
Senior Creative & Copywriter
2btube
Jan 2022 - Present (4 years 7 months)
Develops social-first and content strategies, creative concepts, formats, and scripts across TikTok, Instagram, YouTube, and LinkedIn for brands including MediaMarkt, Mahou, Nestlé, and Pikolinos. Leads projects from insight and concept through briefing, delivery, and coordination with clients, creators, and internal teams.
Education
Degrees, certifications, and relevant coursework
IDEM
Fashion Styling & Personal Shopping
2022 - 2023
Completed a program in Fashion Styling and Personal Shopping, developing skills in fashion and personal styling.
IEST Anáhuac
Bachelor of Arts, Strategic Marketing & Innovation
2015 - 2022
Pursued a Bachelor of Arts in Strategic Marketing and Innovation, gaining expertise in marketing strategy and innovation.
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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