JB
Open to opportunities

Joanna Blyth

@joannablyth

Barcelona-based digital content writer with SEO and marketing expertise.

Spain

What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, with opportunities for growth.

I am a passionate digital content writer based in Barcelona, specializing in creating engaging, search-optimized content across various platforms. With a strong background in public relations and digital marketing, I leverage data-informed strategies to connect with target audiences effectively. My experience includes working with renowned media outlets and collaborating within digital strategy teams to enhance content visibility and engagement.

Throughout my career, I have successfully executed content strategies that resulted in significant increases in organic traffic and audience engagement. My roles have allowed me to hone my skills in SEO, social media management, and content creation, ensuring that I deliver high-quality work that meets both client and audience needs. I thrive in fast-paced environments and am committed to continuous learning and improvement in the ever-evolving digital landscape.

Experience

Work history, roles, and key accomplishments

HE
Current

Freelance Content Executive

Hearst

Apr 2023 - Present (2 years 2 months)

As a Freelance Content Executive at Hearst, I researched and wrote search-optimized content for various digital titles, pitched articles on travel trends, and conducted keyword research using tools like Semrush and Google Search Console.

TM

Content Executive

Tripsmiths Media

Jan 2022 - Apr 2023 (1 year 3 months)

In my role as Content Executive at Tripsmiths Media, I created search-optimized content for media partners, published articles using the CMS, and sourced visual assets for online articles and newsletters.

TT

Social Media and Platforms Journalist

The Times

Jan 2020 - Jan 2022 (2 years)

As a Social Media and Platforms Journalist at The Times, I designed visual assets for social media, collaborated with SEO teams, and implemented a new content strategy for Instagram that increased organic traffic by 31%.

TT

Picture Researcher

The Times

Mar 2017 - Jan 2020 (2 years 10 months)

As a Picture Researcher at The Times, I conducted picture research for news and features, commissioned original photography, and worked under tight deadlines to meet daily requirements.

TT

Digital Picture Editor

The Times

Jan 2019 - Jan 2020 (1 year)

In my position as Digital Picture Editor at The Times, I managed visual research and design for news updates, sourced and edited digital galleries, and collaborated with SEO teams to pitch new photo features.

PC

Senior Account Executive

P1 Communications

Jan 2015 - Mar 2017 (2 years 2 months)

In my role as Senior Account Executive at P1 Communications, I wrote press releases, organized press trips, managed social media channels, and compiled coverage analysis reports for luxury travel and property clients.

RE

Corporate Responsibility Intern

RELX

Jun 2014 - Oct 2014 (4 months)

As a Corporate Responsibility Intern at RELX, I reported on corporate responsibility projects, updated the company website, and managed an internal communications project to promote waste reduction.

Education

Degrees, certifications, and relevant coursework

University College London logoUL

University College London

Bachelor of Arts, Hispanic Studies

Grade: 2:1

Studied Hispanic Studies, gaining a deep understanding of Spanish language, literature, and culture, which enhanced my communication skills and cultural awareness.

Birkbeck, University of London logoBL

Birkbeck, University of London

Certificate, Web Design and Development

Grade: Distinction

Completed a Certificate in Web Design and Development with a focus on creating and managing websites, ensuring a strong foundation in both design and technical skills.

Tech stack

Software and tools used professionally

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Joanna Blyth - Freelance Content Executive - Hearst | Himalayas