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Bárbara Kuper

@barbarakuper

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Brand Strategist & Marketing Leader building AI-powered systems for growth.

Argentina

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What I'm looking for

I'm looking for a role where strategy, creativity and business growth come together. I enjoy building brands, leading cross-functional initiatives, developing campaigns and creating AI-powered systems that help teams move faster. Particularly interested in consumer brands, hospitality, wellness, technology and innovation-driven companies.

Creative Director, Brand Strategist and Marketing Leader with 10+ years of experience building brands, campaigns and growth systems across retail, consumer goods, wellness, hospitality and finance.

Throughout my career, I've worked at the intersection of strategy, creativity and execution—leading cross-functional teams, developing omnichannel marketing initiatives, launching products, scaling content systems and driving business growth.

Most recently, I founded ATTE. Studio, where I help brands build stronger positioning, creative systems and AI-powered workflows that turn ideas into scalable execution.

My background includes leadership roles at Todomoda (Blue Star Group), ICBC and high-growth consumer brands, managing regional initiatives across LATAM and collaborating with teams across marketing, ecommerce, CRM, creative, operations and product.

I'm particularly interested in brand strategy, marketing leadership, customer experience, AI-driven innovation, hospitality, wellness, consumer brands and technology companies building the next generation of products and experiences.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Atte. Studio

Jan 2023 - Present (3 years 5 months)

Led brand strategy and creative direction for consumer, wellness, hospitality, and lifestyle clients, building AI-powered content and marketing operations frameworks. Managed cross-functional projects from positioning and go-to-market planning through campaign execution, reporting, and process optimization.

Brand Strategy Creative Direction Marketing Strategy Campaign Development AI Workflows Content Strategy Marketing Operations Project Management Stakeholder Management Analytics

Marketing Operations Manager

Juv Activewear

Jan 2023 - Jan 2025 (2 years)

Managed end-to-end marketing operations and optimized processes to support performance-driven, cross-functional execution. Designed workflow and automation improvements using productivity tools and leveraged analytics to help teams achieve OKRs.

Marketing Operations Process Design Digital Strategy Cross Functional Collaboration Notion Asana Analytics Reporting

LATAM Digital Strategy Manager

Ai Blue Star Group

Jan 2022 - Jan 2023 (1 year)

Led regional digital strategy across LATAM markets, coordinating omnichannel campaigns and ecommerce initiatives during rapid expansion. Optimized processes and monitored performance metrics to deliver end-to-end 360° campaigns.

Regional Strategy Content Systems AI Research Performance Metrics Workflow Optimization

Digital Marketing Specialist

ICBC Argentina

Jan 2020 - Jan 2022 (2 years)

Managed integrated marketing initiatives across business units and agency partners, focusing on campaign execution, customer journey optimization, and marketing automation. Analyzed performance to improve customer experience and business results.

Digital Marketing Campaign Management Customer Journey Optimization Marketing Automation Customer Experience Performance Analysis Cross Functional Collaboration Analytics