At Pebblebee, I lead creative direction and content production for the Halo, Spark, Clip, Card, Tag, Link, and Label consumer tracking devices across global campaigns. I also manage a lean in-house team and external production partners, from briefs and asset reviews to talent and budgets.
My work has spanned creative and digital campaigns for brands including Nike, Samsung, and American Express. At KRU Esports, I owned content strategy and production across social, video, and brand activations, using social listening data to inform creative decisions.

