Open to opportunities

Laura Radanyi

@lauraradanyi

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Bilingual Marketing Director with over 10 years of experience.

Argentina

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can lead innovative marketing initiatives and drive brand growth.

I am a bilingual marketing professional with a Postgraduate degree in Marketing from the University of San Andrés, Argentina. With over a decade of managerial experience in Marketing and Communications across various industries, including automotive, automation, education, and IT, I excel in leading multidisciplinary teams in LATAM. My strategic and technical expertise allows me to effectively converge these aspects to drive impactful marketing initiatives.

Throughout my career, I have successfully developed and executed regional marketing plans that align with the priorities of each country in the region. My efforts have resulted in significant audience reach and engagement, including a +200% increase in audience reach and a +30% boost in web traffic. I am passionate about implementing demand generation actions and leveraging marketing automation tools to enhance pipeline growth and brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Corporate Marketing Head - Americas

Current

SONDA

May 2023 - Present (2 years 1 month)

Managed a multidisciplinary Marketing and Communications team across LATAM, overseeing direct and extended teams. Developed and executed the Regional Marketing Plan, aligning with country-specific priorities and negotiating with partners and associated brands. Implemented Marketing campaigns that significantly boosted audience reach, CTR, web traffic, and social media followers.

Marketing Management Communications Strategy Team Leadership Demand Generation Marketo Salesforce Public Relations Campaign Management Digital Marketing

Head of Global Marketing - Regional

Schneider Electric

Jul 2018 - Apr 2023 (4 years 9 months)

Managed a regional marketing team across Argentina, Uruguay, Paraguay, and Chile, overseeing budget and strategic planning. Executed regional communications strategies and implemented marketing campaigns to promote solutions and products, including e-Commerce channel management. Drove digital campaigns for lead and demand generation using Sales & Marketing automation tools like Marketo.

Communications Strategy Lead Generation Demand Generation Marketo Sales Automation Event Management Budget Management

Head of Marketing - Americas

University of Cambridge

May 2014 - Jun 2018 (4 years 1 month)

Managed a team of two managers and four extended team members across the LATAM region. Implemented marketing strategies to enhance Cambridge English's brand recognition and conducted market studies to monitor brand positioning. Developed and executed the PR strategy for the region.

Marketing Strategy Market Research PR Strategy Team Management Positioning Strategic Planning Data Analysis Stakeholder Management

Marketing Manager

Peugeot Citroën

Oct 2003 - Apr 2014 (10 years 6 months)

Developed and implemented marketing activities to increase brand recognition, including actions at events and motor shows for new product launches. Coordinated qualitative and quantitative market studies to measure brand impact against competitors. Managed creative campaigns with advertising agencies and media, and developed product placement in TV programs.

Event Management Marketing Campaigns Loyalty Programs Competitive Analysis Brand Management

Education

Degrees, certifications, and relevant coursework

University of San Andrés

Postgraduate Degree, Executive Marketing

Completed a Postgraduate Degree in Executive Marketing, gaining advanced knowledge in marketing strategies and leadership. Focused on developing comprehensive marketing plans and managing teams effectively.

Belgrano University

Advertising Baccalaureate, Advertising

Obtained an Advertising Baccalaureate, focusing on the principles and practices of advertising. Developed skills in creative campaigns and market analysis.