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Rafaela Patat

@rafaelapatat

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I build content and brand strategies that turn business objectives into campaigns, editorial systems, and publication.

Argentina

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What I'm looking for

I'm looking to lead content, brand, and creative strategy where I can turn business objectives into clear campaigns, editorial systems, and publishable work while collaborating directly with founders and multidisciplinary teams.

I co-founded La Magia Studio, where I lead content, brand, and creative strategy for international clients across Australia and Latin America. I translate business objectives into practical content plans, campaign narratives, and channel strategies.

Across 10+ years in agency, consulting, in-house, and freelance settings, I've developed strategies for 20+ brands in hospitality, fashion, travel, wellness, furniture, and e-commerce. My work connects audience research, positioning, editorial planning, organic social, branded content, and paid media around clear business goals.

I've led brand and content strategy at Human & Cosmic and previously managed brands at NOT BASIC and SAY MOOD, strengthening positioning, shaping campaigns, and coordinating content, copy, and visual execution.

I enjoy taking strategy through to publication: running discovery workshops, building content frameworks, directing creative collaborators, and guiding clients from the initial brief through launch.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Creative Director

Current

La Magia Studio

Jan 2024 - Present (2 years 8 months)

Lead content, brand and creative strategy for international clients, translating business objectives into practical content plans and campaigns. Direct multidisciplinary teams and manage client relationships.

Content Strategy Brand Strategy Creative Direction Client Discovery Editorial Planning Social Media Strategy Project Management