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Carlos Fernandez

@carlosfernandeza

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AI video creator and post-production specialist combining AI workflows with digital marketing strategy.

Argentina

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What I'm looking for

I'm currently open to opportunities in post-production, AI-enhanced video workflows, content production, digital storytelling, and creative strategy.

My work brings together formal training in audiovisual editing and AI-powered production workflows with a background in digital marketing, content strategy, and brand communication. I create video content and use AI-assisted post-production for tasks such as cleanup, enhancement, audio, captions, and workflow automation.

As an independent consultant, I help companies across healthcare, consumer goods, tech, and education develop digital strategies, strengthen brand presence, and optimize communication channels. My work includes digital marketing and paid or organic growth strategies, campaign performance analysis, and brand narrative development.

Earlier, at Arpía Soft, I created and maintained websites using HTML, CSS, and JavaScript, and contributed to responsive design and load-speed optimization. I'm currently open to opportunities in post-production, AI-enhanced video workflows, content production, digital storytelling, and creative strategy.

Experience

Work history, roles, and key accomplishments

Current

Freelance Consultant – Digital Strategy & Brand Communication

Current

Freelance

Apr 2024 - Present (2 years 6 months)

Since 2023, I’ve been working independently as a freelance consultant, helping companies across industries—such as healthcare, consumer goods, tech, and education—develop digital strategies, strengthen brand presence, and optimize communication channels.

Key responsibilities include:

Designing and executing tailored digital marketing and paid/organic growth strategies aligned with business goals

Digital Strategy Specialist

Accenture Argentina

Dec 2023 - Mar 2024 (3 months)

Lead strategy development, functional insight, architecting value &operating model architecture skills to influence client digital agenda. Partner with clients to make bold decisions on priority C-Suite issues intersecting business, digital technology & operations. Understand clients' industry landscape and business in the context of global, economic, technology & social trends. Adapt, develop and

Marketing Specialist

Grupo DCC

Jan 2022 - May 2023 (1 year 4 months)

Marketing Consultant in the following areas:

- Brand conceptualization.
- Establish KPIs and OKRs.
- SEO and SEM.
- SEO Audit for Websites.
- Web design and development.
- Customer relationship development.
- Strategic planning of short, medium, and long-term marketing campaigns.
- Multi-platform content.
- ATL and BTL campaigns.
- Brand essence development.
- Inbound marketing campaigns.
- Creat

Brand Manager

$mart Money

Sep 2021 - Dec 2021 (3 months)

- Development of brand concept guidelines.
- Establish KPIs and OKRs.
- Oversee SEO and SEM.
- Concept development and community ranking.
- Oversee digital media content.
- Develop customer relationships.
- Strategic planning of short, medium, and long-term marketing campaigns.
- Multi-platform content strategy planning.
- CRM campaign architecture.
- Overseeing the creation and management of soci

Brand Development Director

Hyperflows

Apr 2021 - Sep 2021 (5 months)

- Development of Brand Concept Guidelines.
- Establish KPIs and OKRs.
- Oversee SEO and SEM team.
- Supervise digital media content.
- Coordination and management of the different marketing departments.
- Develop client relationships.
- Strategical planning for short, medium, and long-term marketing campaigns.
- Multi-platform content strategy planning.
- ATL and BTL campaign planning.
- Brand ess

Social Media Specialist

Katzen

Mar 2019 - Apr 2021 (2 years 1 month)

Marketing Consultant in the following areas:

- Brand conceptualization.
- Establishing KPIs and OKRs.
- SEO and SEM.
- Development of customer relationships.
- Strategic planning of short, medium and long term marketing campaigns.
- Multi-platform content.
- ATL and BTL campaigns.
- Brand essence development.
- Inbound marketing campaigns.
- Creation and management of social media profiles.
- Con

Digital Marketing Coordinator

Ogilvy & Mather Andina

Jun 2019 - Sep 2019 (3 months)

- Strategic planning of short, medium and long term marketing campaigns.
- Multi-platform content strategy planning.
- Creating and managing profiles in different social networks.
- Coordination of digital content team.
- Content management.
- Metrics analysis.

Social Media Manager

TICKETMUNDO

Feb 2019 - May 2019 (3 months)

- Strategic planning of short, medium and long term marketing campaigns.
- Multi-platform content strategy planning.
- ATL and BTL campaigns.
- Elaboration of brand essence.
- Inbound marketing campaigns.
- Create and manage profiles in different social networks.
- Create differential content to increase user engagement.
- Interact with the consumer through the different platforms.
- Create cont

Social Leader

¿mmh?

Jul 2018 - Feb 2019 (7 months)

- Create and manage profiles in different social networks.
- Create differential content to increase user engagement.
- Interact with the consumer through the different platforms.
- Create content lines.
- Define content strategies.
- Analyze behavior of established campaigns to achieve the best performance.
- Optimize content to improve positioning.
- Implement tactics in favor of the brand.
- El

Social Media Manager

PALM ERA

Mar 2018 - Jul 2018 (4 months)

Community Manager

PALM ERA

Feb 2018 - Feb 2018 (0 months)

- Create and manage profiles in the different social networks.
- Dynamize social networks to increase the number of followers.
- Interact with the consumer through the different platforms.
- Create content lines.
- Define content strategies.

Senior Community Manager

La Web Mercadeo Interactivo

Feb 2016 - Dec 2017 (1 year 10 months)

Website Developer

Arpía Soft

May 2011 - Jul 2015 (4 years 2 months)

-Creating and maintaining websites for clients and companies, working closely with graphic and user experience designers to implement attractive and functional designs.
-Use of current technologies, such as HTML, CSS, and JavaScript, and familiarity with libraries and frameworks, such as jQuery, Bootstrap, and React. -Working on load speed optimization and the creation of responsive and mobile we