Sofia Scarone

I've led brand, content, and digital marketing campaigns for global clients through BoostYourCampaign, combining multimedia production, strategic copywriting, and conversion-focused creative direction.

I built a content production system that reduced campaign launch times by 80%, and I use A/B testing, CTR optimization, landing pages, email campaigns, and video assets to improve performance while protecting brand identity.

At Arredo, I led photography, marketing, communication, and visual merchandising initiatives that helped grow e-commerce traffic from 1,600 to 300,000 monthly visits in two years. My retail exhibition strategy also contributed to sales increases of 17% in 2015 and 21% in 2016.

My background spans UI/UX, branding, illustration, animation, editorial work, and creative leadership for organizations including Disney, Cartoon Network, UNICEF, IDB, and Early Languages LLC. I enjoy coordinating international teams, mentoring talent, and turning ideas into clear, high-impact visual stories.