At Riverbend Community Theater, I conducted market research to identify audience demographics and local competitive gaps for a new theater company. I owned the social media and email campaign pipelines, including drip campaigns for shows and fundraiser events.
As a Freelance Data Analyst, I conduct profitability and market analyses for small businesses, turning findings into revenue and risk strategies. My work has included identifying high-margin service opportunities, reducing client concentration risk, and informing marketing strategy for a non-profit theater launch.
Through Writers Bloc, I managed a portfolio of up to five clients and analyzed advertising and market research data to optimize ROAS and ROI. I also developed social media campaigns and handled public relations, coordinating interviews with media outlets.
As a Content Creator, I used content analytics to shape social media strategies and collaborated with influencers and brands on ads and specialized content. I amassed 200k followers across platforms.
