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Barbara Haggerty

@barbarahaggerty

I build data-informed marketing campaigns that grow audiences, engagement, and ROI.

United States
Message

What I'm looking for

I'm looking to lead data-informed digital marketing and social media initiatives where I can grow engagement, optimize campaign ROI, collaborate across teams, and build strong public-facing brands.

At Riverbend Community Theater, I develop marketing strategies across social media, local news outlets, and influencers, using ticketing data to improve profitability and coordinate publicity across teams.

I previously grew a Facebook content presence to 200k followers across platforms by building social strategies around content analytics, engagement, brand collaborations, ads, and specialized content.

Through Writers Bloc, I managed up to five clients at a time, optimized ROAS and ROI through ad and market research data, led social campaigns, and handled public relations with media outlets.

Experience

Work history, roles, and key accomplishments

RT
Current

Marketing Director

Riverbend Community Theater

Aug 2026 - Present (0 months)

Develop and execute marketing strategies across social media, local news outlets, and local influencers. Analyzed ticketing and other available data to maximize marketing efforts and profitability.

Education

Degrees, certifications, and relevant coursework

University of the People logoUP

University of the People

Associate's degree, Business Administration

2026 -

Pursuing an Associate's degree in Business Administration.

Tech stack

Software and tools used professionally

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