At Upstream Academy, I serve as the sole marketing lead, managing strategy and execution across digital, print, social, email, and event channels. I use analytics to guide content and channel decisions; LinkedIn impressions grew 9.7×, and website active users rose 84%.
I also manage the monthly Upstream Leader Digest, researching and writing original articles and tailoring educational messaging for different audiences. I modernized marketing materials, from photography and visual identity applications to publications and presentation templates.
At Fuse Theatre Ensemble, I served as its first paid employee and first Managing Director, building operational and communications foundations. I contributed to organizational growth of more than 200% through strategic planning, fundraising, grant writing, donor relationships, event development, and marketing.
Earlier, at Notified, I progressed through four roles supporting event operations, client services, training, and team coordination. I also founded Cause Cabaret and produced charitable performance events that raised more than $13,000 for community causes.
