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Balya Malkanul Karim

@balyamalkanulkarim

Digital marketing and automation specialist at Contracting Empire, building AI-powered campaign workflows and automated landing page testing.

Indonesia

Message

At Contracting Empire, I build campaign and marketing automation, from AI-powered copywriting and keyword research tools to workflows that launch and monitor Google Ads and Meta campaigns. I also created a landing page pipeline using the Figma API, Claude, and WordPress that reduced deployment time from days to hours.

At Markindo Group, I develop full-stack website applications and manage digital marketing, including paid campaigns, analytics, and SEO and SEM strategies. Earlier, at Intelitec Solution, I worked in digital marketing strategy and full-stack web development. My work spans conversion rate optimisation, ecommerce, and software development, and I’ve supported international clients across industries.

Experience

Work history, roles, and key accomplishments

Current

Ads & Automation Specialist

Current

Contracting Empire

Jan 2026 - Present (10 months)

Architected and managed end-to-end Google Ads and Meta Ads campaigns, engineered automated client onboarding pipelines, and built AI-powered tools for copywriting and keyword research. Implemented real-time monitoring on GCP and integrated GoHighLevel API for lead management.

Google Ads APIs Meta Marketing API Monday.Com N8n Google Cloud Platform GoHighLevel MCP AI LLM Claude Figma API Elementor WordPress Meta Conversions API GTM Server Side

Current

Digital Marketing Manager

Current

Markindo Group

Mar 2023 - Present (3 years 8 months)

Set KPIs for marketing and sales, developed strategies, and built full-stack web applications. Managed paid ad campaigns, implemented A/B testing, and handled IT division including CRM and marketing websites.

Laravel MySQL Tailwind jQuery Google Ads Meta Ads A B Testing Google Analytics GA4 SEO SEM Email Marketing WhatsApp Marketing CRM AI Optimization

Digital Marketing & Ecommerce Manager

Expat Roasters

Nov 2025 - Dec 2025 (1 month)

Led comprehensive digital marketing roadmap including SEO/SEM, paid media, social media, email, and content strategy. Managed annual marketing budget, mentored teams, and drove online sales growth and conversion rate improvements.

SEO SEM Paid Media Social Media Email Marketing Content Strategy ROAS Google Ads Social Media Ads Display CPA CLTV Analytics

Senior Paid Ads Specialist

Media Booth

Feb 2025 - Aug 2025 (6 months)

Architected full-funnel digital advertising strategies across international markets, managed seven-figure media budgets, and led creative direction. Implemented advanced automation using Zapier and Google Ads Scripts, and built custom dashboards via AgencyAnalytics.

Google Ads Bing Ads Meta Ads LinkedIn Ads Programmatic PPC A B Testing Zapier Ad Scripts GA4 Agency Analytics ClickUp Market Research Competitive Analysis

Senior Paid Ads Specialist

BoltBlue

Mar 2024 - Jan 2025 (10 months)

Developed and executed PPC strategies for international clients, managed campaigns across multiple platforms, and conducted market research. Implemented A/B testing and optimized campaigns to achieve ROI targets.

PPC Google Ads Bing Ads Facebook Ads LinkedIn Ads Keyword Research A B Testing ROI Optimization Client Management Reporting

Regional Consultant

Rabbit Care Co. Ltd

Feb 2024 - Jun 2024 (4 months)

Advised corporations on digital transformation and developed long-term digital marketing strategies. Managed online marketing campaigns focusing on lead generation and e-commerce purchases, and coordinated with IT and creative teams.

Digital Marketing Strategy Google Ads Social Media Landing Pages Advertorials Lead Generation Ecommerce Analytics Customer Relationship Management

Assistant Marketing Manager

Tri7 Solutions, Inc.

Dec 2021 - Oct 2022 (10 months)

Analyzed market through SWOT, PESTLE, and Conjoint Analysis, and set up KPIs for omni-channel marketing. Managed marketing plans and budgets, and mentored SEO, SMM, and paid marketing specialists.

Market Research SWOT PESTLE Conjoint Analysis Omni Channel Marketing SEO SEM SMM Email Marketing Influencer Marketing Affiliate Marketing Google Analytics Google Tag Manager ROAS

Digital Marketing Strategist

Intelitec Solution

Feb 2013 - Jan 2021 (7 years 11 months)

Established digital marketing strategies and campaigns for clients, planned and produced content, and led paid media strategies. Managed and mentored SEO, social media, and paid marketing specialists.

Digital Marketing Strategy Content Creation Social Media Strategy Paid Media Google Ads SEO SEM KPI Tracking Reporting Competitive Analysis

Fullstack Web Developer

Intelitec Solution

Jan 2011 - Feb 2013 (2 years 1 month)

Developed web applications using LAMP and MERN stacks, implemented MVC frameworks, and ensured clean code and performance. Performed unit testing and submitted work to project manager.