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Irland AdityaIA
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Irland Aditya

@irlandaditya

Digital marketing specialist with 5+ year experiences

Indonesia
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Digital Marketing Specialist with 5+ years of experience developing and optimizing digital ecosystems across B2B and B2C manufacturing, architecture, hospitality, construction, and fashion industries. Skilled in website development, on page SEO, Meta Ads, content marketing, lead generation, and digital commerce, with hands on experience building digital platforms from the ground up through continuous optimization. Combines technical expertise, data driven analysis, and strategic marketing execution to strengthen digital visibility, accelerate audience growth, and drive customer acquisition.

Experience

Work history, roles, and key accomplishments

PA
Current

Digital Marketing Executive & IT Staff

PT. Yasa Pawana Akatara

Jan 2025 - Present (1 year 10 months)

Developed and managed 3 commercial websites for YPA Architecture Studio, Barakaja Construction, and Rubina Syariah Hotel, covering website redevelopment, content management, and On-Page SEO, achieving Lighthouse SEO scores up to 100/100. Managed multi-channel content distribution and Google Business Profile for Rubina Syariah Hotel, generating significant impressions and engagement.

SD

Performance Marketing

Saint Deserein

May 2025 - Sep 2026 (1 year 4 months)

Managed end-to-end Meta Ads across awareness, traffic, and messaging objectives, covering targeting, creative, budgeting, and optimization. Increased paid reach by 156.8% to 145,897 accounts and impressions by 154.5% to 290,166, while reducing CPM by 30.5% to Rp6,025 and maintaining 1.99x frequency.

PI

Digital Marketing Specialist

PT. Bedas Teknologi Indonesia

Dec 2022 - Dec 2024 (2 years)

Developed and managed 3 B2B websites for Inatec Instrument, Bedas Coupling, and Bedas Oiless, covering website development, UI/UX, content, On-Page SEO, blog, and e-commerce integration. Managed 3 Tokopedia storefronts with 333+ industrial SKUs and developed a lead-generation flow connecting websites, WhatsApp Business, company email, and RFQ channels.

PC

Digital Marketing Specialist

PT. Nema Digital Creative

Aug 2023 - Feb 2024 (6 months)

Executed branding and content activities generating 12,416 accounts reached and 23,771 Instagram impressions within 30 days, with +162% MoM impression growth and +519% non-follower reach. Managed organic client outreach, WhatsApp Business, and social CRM, recording 19 orders from 14 clients, including 5 repeat/retainer clients.

AA

Head of Content & Business Strategy

Aleos Marketing Agency

Nov 2021 - Nov 2022 (1 year)

Developed 40+ marketing and business-development assets, including logos, banners, proposals, and partnership decks to support brand presence, marketing, and client acquisition. Managed Aleos Marketing's Twitter/X (@Al30s_) with 21,886 followers and conducted organic client outreach across 12+ Web3 client accounts.

Education

Degrees, certifications, and relevant coursework

MY

MySkill

Marketing Management and SEO, Marketing

2024 - 2024

Completed certifications in Marketing Management and SEO in 2024.

RE

RevoU

Intro to Digital Marketing, Digital Marketing

2024 - 2024

Completed the Intro to Digital Marketing certification in 2024.

Universitas Terbuka logoUT

Universitas Terbuka

Bachelor of Management, Management

2020 - 2024

Grade: 3.55 / 4.00

Bachelor of Management with a GPA of 3.55/4.00, focusing on Marketing Management, Strategic Marketing, Management Information Systems, Strategic Management, and Industrial Relations, with an A in all courses.

Google logoGO

Google

Fundamentals of Digital Marketing, Digital Marketing

2023 - 2023

Completed the Fundamentals of Digital Marketing certification in 2023.

BitDegree logoBI

BitDegree

SEO For Dummies, SEO

2023 - 2023

Completed the SEO For Dummies certification in 2023.

MC

Microsoft Learning Center

Accessibility: Build the foundation for inclusive learning, Accessibility

2023 - 2023

Completed the Accessibility: Build the foundation for inclusive learning certification in 2023.

LN

LKP Nesscera

Computer Science Training for Office Applications, Computer Science

2022 - 2022

Completed the Computer Science Training for Office Applications certification in 2022.

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