Digital Marketing Specialist with 5+ years of experience developing and optimizing digital ecosystems across B2B and B2C manufacturing, architecture, hospitality, construction, and fashion industries. Skilled in website development, on page SEO, Meta Ads, content marketing, lead generation, and digital commerce, with hands on experience building digital platforms from the ground up through continuous optimization. Combines technical expertise, data driven analysis, and strategic marketing execution to strengthen digital visibility, accelerate audience growth, and drive customer acquisition.

Irland Aditya
@irlandaditya
Digital marketing specialist with 5+ year experiences
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive & IT Staff
PT. Yasa Pawana Akatara
Jan 2025 - Present (1 year 10 months)
Developed and managed 3 commercial websites for YPA Architecture Studio, Barakaja Construction, and Rubina Syariah Hotel, covering website redevelopment, content management, and On-Page SEO, achieving Lighthouse SEO scores up to 100/100. Managed multi-channel content distribution and Google Business Profile for Rubina Syariah Hotel, generating significant impressions and engagement.
Performance Marketing
Saint Deserein
May 2025 - Sep 2026 (1 year 4 months)
Managed end-to-end Meta Ads across awareness, traffic, and messaging objectives, covering targeting, creative, budgeting, and optimization. Increased paid reach by 156.8% to 145,897 accounts and impressions by 154.5% to 290,166, while reducing CPM by 30.5% to Rp6,025 and maintaining 1.99x frequency.
Digital Marketing Specialist
PT. Bedas Teknologi Indonesia
Dec 2022 - Dec 2024 (2 years)
Developed and managed 3 B2B websites for Inatec Instrument, Bedas Coupling, and Bedas Oiless, covering website development, UI/UX, content, On-Page SEO, blog, and e-commerce integration. Managed 3 Tokopedia storefronts with 333+ industrial SKUs and developed a lead-generation flow connecting websites, WhatsApp Business, company email, and RFQ channels.
Digital Marketing Specialist
PT. Nema Digital Creative
Aug 2023 - Feb 2024 (6 months)
Executed branding and content activities generating 12,416 accounts reached and 23,771 Instagram impressions within 30 days, with +162% MoM impression growth and +519% non-follower reach. Managed organic client outreach, WhatsApp Business, and social CRM, recording 19 orders from 14 clients, including 5 repeat/retainer clients.
Head of Content & Business Strategy
Aleos Marketing Agency
Nov 2021 - Nov 2022 (1 year)
Developed 40+ marketing and business-development assets, including logos, banners, proposals, and partnership decks to support brand presence, marketing, and client acquisition. Managed Aleos Marketing's Twitter/X (@Al30s_) with 21,886 followers and conducted organic client outreach across 12+ Web3 client accounts.
Education
Degrees, certifications, and relevant coursework
MySkill
Marketing Management and SEO, Marketing
2024 - 2024
Completed certifications in Marketing Management and SEO in 2024.
RevoU
Intro to Digital Marketing, Digital Marketing
2024 - 2024
Completed the Intro to Digital Marketing certification in 2024.
Universitas Terbuka
Bachelor of Management, Management
2020 - 2024
Grade: 3.55 / 4.00
Bachelor of Management with a GPA of 3.55/4.00, focusing on Marketing Management, Strategic Marketing, Management Information Systems, Strategic Management, and Industrial Relations, with an A in all courses.
Fundamentals of Digital Marketing, Digital Marketing
2023 - 2023
Completed the Fundamentals of Digital Marketing certification in 2023.
BitDegree
SEO For Dummies, SEO
2023 - 2023
Completed the SEO For Dummies certification in 2023.
Microsoft Learning Center
Accessibility: Build the foundation for inclusive learning, Accessibility
2023 - 2023
Completed the Accessibility: Build the foundation for inclusive learning certification in 2023.
LKP Nesscera
Computer Science Training for Office Applications, Computer Science
2022 - 2022
Completed the Computer Science Training for Office Applications certification in 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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