Bachtiar Widyantoro

If I write an email that gets the click, but the subscriber lands on the wrong page, misses the next email, or keeps getting messages that no longer fit them, I haven't finished the job.

I love writing the email. Especially the copywriting part where I spend my time coming up with hooks, headlines, sub-heads, and the CTA.

But I don't want it to be just writing.

I also like building what happens around it: the automation, the tags, the segments, the landing page, what happens after someone clicks, and what happens if they don't.

Basically, I don't just want to hand over copy and disappear. I want to understand how the whole journey works.

Because sometimes the email isn't actually the problem.

Maybe people click, but the landing page doesn't continue the promise.

Maybe someone finishes one sequence but never gets moved to the next one.

Maybe everyone receives the same follow-up even though they did completely different things.

Or maybe the copy really is the problem, and the numbers make that obvious.

That's the part I enjoy: figuring out what happened, where the journey broke, and what we should change next.

I've built email courses and subscriber journeys using EmailOctopus, MailerLite, Kit, and Sender.

With EmailOctopus, I chained multiple automations together to work around its 5-step automation limit on free tier.

With MailerLite, I built an educational email course where clicking a link tells the system the subscriber is ready to receive the next lesson with delay, click trigger, and conditional action.

I'm also building Letter of Challenge and Call of Challenge, where I'm exploring another question that keeps coming back in my work:

How do you get someone to actually do something after reading your content?

My engineering background is useful here too.

I've spent years looking at systems, figuring out how the pieces connect, finding where something isn't working, and solving around real constraints.

Now I use that same way of thinking with email and lifecycle marketing.

So what I'd bring to a team isn't only someone who can write an email.

It's someone who can help think through:

What should we say? Who should receive it? What should happen next? What do we track? And what should we change after we see the result?

That's the kind of work I'm looking for across email marketing, lifecycle marketing, CRM/lifecycle operations, marketing automation, and newsletter writing/editing.