Looking for a job

Cynthia Gunawan

@cynthiagunawan

Message

Creative copywriter specializing in conversion-driven digital content and brand storytelling.

Indonesia

Message

What I'm looking for

I seek a remote-friendly marketing role on a global team where I can craft high-conversion copy, collaborate asynchronously, and grow into broader content strategy responsibilities.

I am a creative and results-driven copywriter with over 3 years of experience in digital marketing, content strategy, and brand storytelling. I craft persuasive copy for web, social media, email, and paid media, blending creativity with data-driven insights to boost engagement and conversions.

I collaborate effectively in asynchronous, remote environments and have produced high-conversion assets and campaign concepts for international and local brands. I bring expertise in SEO content strategy, paid ad optimization, audience research, and cross-functional teamwork to deliver measurable marketing results.

Experience

Work history, roles, and key accomplishments

Copywriter

Pensil Media

Jun 2023 - Sep 2025 (2 years 3 months)

Engineered high-conversion copy for landing pages, social and email campaigns, improving engagement and meeting performance KPIs for international brand accounts; optimized paid media ad copy to boost CTR and Quality Score.

Conversion Email Marketing Social Media Copy Google Workspace A B Testing Performance Optimization

Creative

Good Reason Advertising

Sep 2022 - Dec 2022 (3 months)

Developed 15+ creative concepts and wrote copy for 10+ cross-platform campaigns, aligning messaging with audience insights to support digital marketing objectives.

Social Media Copy Audience Research

Copywriter

Touchten Games

Jun 2022 - Sep 2022 (3 months)

Researched and produced clear copy for 10+ topics across platforms and created Instagram and LinkedIn content, applying analytics to increase engagement through data-informed optimizations.

Social Media Content Instagram LinkedIn Content Research In Image Copy