Open to opportunities

Dafa Ramadhani

@dafaramadhani

Message

Content writer crafting empathic, high-conversion narratives for social and digital platforms.

Indonesia

Message

What I'm looking for

I seek a collaborative role where I can lead empathetic, data-informed content strategies, create high-conversion campaigns, and grow within a creative, cross-functional team.

I am a content writer with over 3 years' experience developing multi-platform content strategies that prioritize empathy and drive audience action.

I have led end-to-end creative production for 150+ projects, collaborating with designers and developers to align copy, visuals, and video with brand voice and goals.

My persuasive ad copy and campaign storytelling have increased conversion rates by 20–30%, produced 4% CTR results, and driven a 42% sales uplift on marketplace listings through SEO-friendly headlines.

I work well with cross-functional teams, leverage data and keyword research to shape strategy, and am proficient with Google Workspace, Canva, project management tools, and SEO platforms.

Experience

Work history, roles, and key accomplishments

Content Writer

Cretivescale.id

Apr 2024 - May 2025 (1 year 1 month)

Led end-to-end creative content production for 150+ projects, aligning copy, visual, and video narratives with brand voice and driving conversion rate increases of 20–30% and CTR improvements (~4%).

Copywriting Content Strategy Social Media Canva Google Workspace Creative Direction

Customer Service Online

PT. Naturindo Fresh

Oct 2020 - Oct 2023 (3 years)

Managed online customer interactions and optimized product listings with SEO-friendly headlines and persuasive copy, contributing to a 42% increase in marketplace sales.

Customer Service Product Listing Persuasive Writing Communication Sales Support

Head of Content Writer Intern

Eduwork

Nov 2022 - Feb 2023 (3 months)

Led content collaboration with UI/UX designers and engineers to optimize email marketing design and executed email campaigns and social media storyboards to improve engagement.

Email Marketing Content Strategy UX collaboration Storyboarding Stakeholder Management Project Coordination

Content Marketing Specialist

Personatrip

Jun 2022 - Aug 2022 (2 months)

Conducted keyword research and competitor analysis to inform data-driven marketing strategies, and produced infographics and articles to support site content and audience acquisition.