At PT Terroir Origin Indonesia (Terroir IDN), I own the creative, technical, and operational marketing layer across Instagram, TikTok, YouTube, the editorial blog, and internal production workflows. I turn growth problems into production systems and build marketing automation with Python, SQL, LLM APIs, and agent orchestration.
I built the content operation from zero, producing 16 researched series, 148 designed assets, and seven long-form video scripts based on peer-reviewed literature. I also established an evidence standard for published claims and created the Hook, Empathy, Content, Action script framework.
As a self-employed Content Creator, I grew an account from zero to 1M+ organic engagements. I built a repeatable content pipeline and use audience signals, retention, and engagement to guide experiments and iteration.
In freelance digital marketing, I worked on SEO, campaign operations, and performance reporting. Earlier, as Assistant Vice President at PT Sahabat Maju Jaya, I prepared business and financial reporting and maintained operational data.
