Ayrinn Sariol

Data-first individual with a proven track record in driving operational efficiency, leading cross-functional projects, and analyzing complex data to provide actionable insights for strategic decision-making. I am adept at managing, integrating, and developing teams, optimizing workflows, and delivering on key performance indicators.

In my role as Associate Director of Operations at Serent Capital, a top-decile private equity firm in the B2B SaaS industry, I led a special project to optimize customer support operations within a high-growth SaaS portfolio company. This resulted in a 25% reduction in response times, a 15% increase in resolution rates, and a 22-point increase in NPS, driving higher customer retention and brand perception. I also designed a dynamic KPI dashboard that reduced time to hire by 25% and enhanced recruitment efficiency and agility. Additionally, I developed a post-merger integration communication plan and playbook that standardized processes across portfolio companies. My partnership with the Value Creation team enabled the realization of $7.4M in revenue.

As a Co-Founder and Director of Strategy & Operations at Altruistic AC & Heating, a tech-enabled HVAC company, I developed and implemented KPIs that yielded a 30% boost in productivity. I introduced a new sales channel that generated $113k in recurring revenue and $18k in the first year of implementation. I conducted client-centric primary research to analyze customer experience and brand perception, resulting in a highly rated and regarded brand in the market. I also created and implemented a scalable compensation structure centered on organizational values and client value adds to differentiate the company within the industry and drive cyclical business growth.