Open to opportunities

Axel orlando Sanchez soto

@axelsoto

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Creative Director and Brand Strategist focused on premium brand experiences, executive decks, and visual storytelling.

Mexico

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What I'm looking for

I’m looking for a serious, responsible company with clear goals, strong communication, fair compensation, and growth opportunities. I want to contribute my experience in brand strategy, creative direction, graphic design, executive presentations, and visual storytelling, especially where design plays a strategic role.

I’m a Creative Director and Brand Strategist based in Cancun, Mexico, with experience in graphic design, branding, executive presentations, and visual storytelling for premium events, hospitality, real estate, entertainment, sports, and corporate projects.

My work combines brand strategy, art direction, presentation design, spatial branding, and creative coordination. I’ve supported proposals, brand experiences, visual systems, and event concepts by working closely with multidisciplinary teams, vendors, and production partners.

I enjoy turning complex ideas into clear, strategic, and visually compelling concepts that help brands communicate with purpose and create memorable experiences. I’m looking for remote opportunities with serious, responsible companies where I can contribute creativity, organization, collaboration, and strong visual judgment while continuing to grow professionally.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Grupo Solen

Dec 2022 - Present (3 years 5 months)

Led creative development and visual direction for executive proposals, brand experiences, and large-scale productions across hospitality, entertainment, corporate, sports, social, and premium real estate sectors. Built visual narratives, event branding, spatial concepts, and high-impact presentations for recognized brands, institutions, artists, and major events.

Creative Direction Vendor coordination Executive Presentation Design Visual Storytelling Event Branding Brand Experience Design Concept Development Visual Proposal Development

University Professor

Universidad Tecmilenio

Aug 2018 - Dec 2023 (5 years 4 months)

Taught university-level courses in Corporate Identity, Design Management, and Audio & Video Techniques. Guided student projects, reviewed branding and visual communication work, and connected academic concepts with real creative industry processes. Helped students develop strategic thinking, presentation skills, and professional design workflows with clarity.

Corporate Identity Design Management Audio & Video Techniques Branding Education Creative Strategy Curriculum Delivery Design Workflow Instruction visual communication Visual Communication

Managing Director

Rasca Huele

Jul 2016 - Dec 2021 (5 years 5 months)

Co-founded and led a creative studio focused on brand identity, naming, visual strategy, trademark registration management, and communication materials. Developed logo systems, brand concepts, guidelines, and visual assets for emerging companies and established businesses, helping clients shape clearer, stronger, and more professional brand identities.

Strategic Communications Brand Strategy Visual Identity Design Naming Trademark Management Brand Guidelines Logo Systems Client Project Leadership

Junior Designer

Colectivo 2020

Aug 2014 - Jun 2016 (1 year 10 months)

Worked on branding, visual communication, and strategic design for hospitality, restaurant, and lifestyle brands, including Grupo Anderson’s, La Vicenta, Porfirio’s, Harry’s, Sr. Frogg’s, and Carlos’n Charlie’s. Created brand applications, layouts, visual content, and commercial design assets in a fast-paced creative agency environment for clients.

Branding Graphic Design Layout Design Brand Applications Creative Support Hospitality Design Visual Content Production visual communication

Designer & Community Manager

Cabanpeek

Dec 2013 - Dec 2014 (1 year)

Developed digital advertising strategies, social media content, photography, video, brand development, and trademark registration support. Focused on Facebook marketing, content creation, visual communication, and brand positioning, helping the company maintain a consistent, professional, and recognizable digital presence across channels and campaigns.

Social Media Content Digital Advertising Photography Video Production Brand Development Community Management Facebook Marketing Content Strategy

Layout Designer

Puertaleft

Dec 2013 - Feb 2014 (2 months)

Developed physical mockups, sketches, plan interpretation, and conceptual proposals for furniture and decorative pieces. Supported the translation of ideas, drawings, and spatial references into tangible design solutions, strengthening my understanding of materials, proportions, construction logic, and physical design processes from concept to prototype.

Layout Design Furniture Mockups Conceptual Proposals Sketching Plan Interpretation Design Layouts Design Visualization