Open to opportunities

Ignacio Huizar

@ignaciohuizar

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Art Director and designer leading brand identities, packaging, and visual systems.

Mexico

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What I'm looking for

I’m looking for a role where I can own art direction and brand identity work end-to-end—translating strategy into cohesive digital/print materials, packaging, and guidelines for national and international brands and events.

I’m a designer and Art Director who leads art direction and develops digital and print materials for national and international markets—most recently as a Manager at VIDANTA GROUP. I specialize in brand identities, visual materials, and scalable visual systems, partnering across teams to bring cohesive design to life.

Across roles with global brands and agencies, I’ve driven identity and design development for hospitality, events, and packaged goods—including Oracle global events identity work and brand design leadership for companies like Seiko, Carhartt, FILA, and Nestle (Kit-Kat). I bring an editorial and illustrative mindset, supported by experience in editorial design, infographics, and illustration, and I’m recognized through awards such as LAD Awards (Silver) and The Society for News Design (SND).

Experience

Work history, roles, and key accomplishments

Current

Art Director & Manager

Current

Vidanta Group

Jan 2024 - Present (2 years 5 months)

Provided art direction and developed digital and print materials for the hospitality business across national and international markets. Led creative direction for campaigns and brand-aligned visual executions.

Art Direction Graphic Design Visual Identity Brand Guidelines Typography Adobe Creative Suite Figma

Graphic & Editorial Designer

Excelsior | Grupo Imagen

Jan 2013 - Jan 2015 (2 years)

Designed editorial structures and produced daily illustrations and infographics for newspaper content. Ensured typographic and layout consistency for ongoing editorial publication.

Editorial Design Infographics Illustration Newspaper Layout Typography Adobe Creative Suite visual communication Layout Design

Art and Illustrator

GQ Magazine

Jan 2020 - Present (6 years 5 months)

Produced art and illustration work for magazine editorial content. Delivered illustration assets aligned with editorial direction and visual storytelling.

Illustration Editorial Art Typography Visual Storytelling Graphic Design Adobe Creative Suite Visual Development

Museology and Design Director

MUFI (Oaxaca Philately Museum)

Jan 2014 - Present (12 years 5 months)

Designed books and catalogs for museum exhibitions, supporting curatorial and design requirements. Produced publication layouts and typographic systems for exhibition materials.

Book Design Catalog Design Museology Related Design Typography Exhibition Graphics Graphic Design Adobe Creative Suite

Editorial Design Director

El Jolgorio Cultural

Jan 2014 - Present (12 years 5 months)

Created editorial structures, manuals, and editorial guides to standardize publication design and production. Directed visual guidelines to support consistent editorial outputs.

Editorial Direction Editorial Manuals Typography Graphic Design Adobe Creative Suite

Creative and Design Director

Studio Nacho

Led creative direction and design work for brands including Nestlé (Kit-Kat), focusing on packaging design. Redefined identities for Fresh Salads and supported design development for new tequila brands in Jalisco.

Creative Direction Packaging Design Brand Identity Branding Illustration Typography Adobe Creative Suite Figma

Design Director & Coordinator

Integratto

Coordinated the innovation team and developed packaging for Hershey’s, including an umbrella brand approach and sub-product variations in Mexico. Directed design activities to align packaging visuals with brand needs.

Packaging Design Creative Direction Brand Identity Team Coordination visual communication Typography Adobe Creative Suite Figma

Lead Design Specialist

Channel Precision

Developed graphic identities and visual materials for major brands, including Seiko, Carhartt, and FILA. Produced brand-focused design assets to support marketing and channel needs.

Brand Identity Design Visual Design Art Direction Typography Adobe Creative Suite Figma Design Systems Brand Focused Assets

Editorial Design Teacher

Anahuac University

Taught editorial design focused on practical typography and layout concepts for student work. Supported learning with structured guidance for editorial graphic production.

Editorial Design Typography Layout Design Curriculum Support Adobe Creative Suite Figma visual communication

Brand Design Specialist

Oracle

Designed and implemented global event identities, creating manuals and brand guidelines for consistent delivery. Collaborated with developers to define new visual systems and supporting documentation.

Brand Documentation Brand Guidelines Typography Adobe Creative Suite Figma

Education

Degrees, certifications, and relevant coursework

Universidad Mesoamericana

Fine Arts (Hand and Digital) & Editorial Illustration

2008 - 2009

Specialized in a Bachelor-level education focusing on Fine Arts (hand and digital) and editorial illustration within graphic design. Also developed skills in Adobe Creative Suite.