NORMA HERNANDEZ RUIZ

Creative Manager leading multi-market brand strategy and creative execution in a hibrid work environment, overseeing hospitality and destination marketing operatons across 8+ destinations in Mexico.

• Lead and mentor a multidisciplinary creative team, fotering a collaborative, high-performance culture aligned with business objectives
• Translate brand strategy into scalable visual systems spannin

Served as the creative bridge between brand strategy and execution in a hyrid work environment, managing the full creative prodution cycle for hospitality and destination marketing campaigns.

Elevated brand execution standards across all consuer touchpoints, ensuring visual consistency and strategic aligment with business goals.
• Introduced streamlined ceative workflows and project management p

Supported the coordination and production of creative assets for multi-market hospitality and destination marketing campaigns in a hybrid work environmet at one of Mexico's leading DMCs.

• Managed the crative production pipeline, ensuring timely delivery of digital, prit, and environmental design assets aligned with brand standards.
• Coordinated with internal teams and external vendors to execut

Graphic Designer supporting the direct sales and marketing department at a luxury multi-brand hospitality group, responsible for creating and managing visual content across digital and traditional channels.

• Designed digital assets including web banners, email marketing campaigns, and Google Ads visual maerials for 4 luxury hotel brands within the corporate portfolio.
• Monitored and enforced br

Graphic Designer at a B2B SaaS company focused on CRM and sales enablement solutions, responsible for creatig marketing and content assets to support user acquisition and brand communicaton.

• Designed marketing materials, social media content, and digital campaign assets for user engagment and lead generation initiatives.
• Produced sals enablement materials tailored to CRM platform use ases, su

Graphic Designer at a boutique luxury resort in Isla Mujeres, Mexico, responsible for supporting brand positioning and marketing strategy across digital and social mdia channels.

• Developed and implemented marketing plans and bran positioning strategies to increase resort visibilit across social media platforms and digital channels.• Managed paid social and digital advertising campains, includin

Graphic Designer at a hospitality-focused digital marketing agency, responsible for creating nd managing visual content across social media and dgital platforms for hotel clients.

• Created social media content, web banners, and promotonal materials for hotel brands, supporting their digital marketing and brand commuication strategies.
• Managed social media content panning and scheduling, contri

Co-founded and led the creative and commercial strategy of a full-servie design and printing studio in Cancún, México, growing from a print shop into a multi-discipinary creative agency over 9 years.

• Directed brand identity, graphic design, and advertising camaign development for a diverse portfolio of B2B and 2C clients across food, hospitality, and education sectors.
• Led the rebranding and

Intensive executive program focused on building innovative brand strategies for competitive, fast-changing markets. Developed skills in brand equity management, brand positioning, consumer insights, and strategic brnd development.

Key areas: Brand Strategy | Brand Mnagement | Brand Equity | Market Positioning | Innovtion | Consumer Insights | Strategic Marketing

Intensive management diploma program structured in 7 modules (8 hours each), focused on developingcore leadership, planning, and organizational skills for business professionals.

Key areas: Leadership | Strategic Planning | Team Management | Business Operations | Organizational Development | Executive Skills

Google certification in digital advertising and web design tools. Gained proficiency in Google Web Designer for building interactiveHTML5 ad creatives and engaging digital experiences.

Key areas: Digital Advertising| Google Ads | HTML5 Creatives | Web Design | Display Advertising | Interactive Design

Self-directed learning program in digital marketing and graphic design hrough an online tutorial platform. Completed specialized courses in digital pulishing design, social media strategy, HTML5/CSS3, and digital content poduction.

Key areas: Digital Marketing | Graphic Deign | Social Media Strategy | Digital Publishing | HTML5 | Content Creation

Technical program in media production with a focus on photography and graphic desin. Developed hands-on skills in photojournalism, product photography, and advertising photography.
Key areas: Photography | Graphic Design | Visual Medi | Product Photography | Advertising Photography | Media Production

Studies in Graphic Design and Visual Communications at one f Mexico's most prestigious private universities. Developed a strong foundation in visual identity, typography, layout, print production, and communication design.

Ky areas: Graphic Design | Visual Communication | Typography | Brand Identity | Pint Production | Layout Design | Visual Arts