Alex Zarco
@alexzarco
Creative Director and Art Director specializing in brand, marketing and communication strategy.
MexicoWhat I'm looking for
I am a Creative Director and Art Director with extensive experience developing, coordinating and executing integrated marketing and communication strategies for national and international clients.
Over the last decade I served as Associate Director at leading agencies where I led creative proposals, digital media strategies, POS activations, consumer experiences, and multichannel campaigns for brands like NatureSweet (Mx & US), Uber, Telcel, Movistar, Starbucks, Bimbo and more.
I deliver storytelling-driven campaigns, crisis and internal communications, and production oversight across ATL, retail and digital channels, optimizing budgets to drive brand recognition and sales.
Experience
Work history, roles, and key accomplishments
Associate Director
The Plug Co.
Jan 2015 - Jan 2025 (10 years)
Led creative direction and execution of marketing and communication strategies for clients including NatureSweet (MX & US), Uber and Tequila Orendain, driving brand recognition and cross-border social media growth.
Associate Director
LVC Publicidad
Jan 2012 - Jan 2015 (3 years)
Developed omnichannel campaigns, storytelling and trade marketing for clients such as ZTE, Telcel and Movistar, and organized the Mexico-Italy business forum to boost client experience.
Senior Creative & Art Director
CMV Partners / Young and Rubicam
Jan 2008 - Jan 2012 (4 years)
Directed creative proposals, ATL production and product-line branding for clients including Starbucks, Pfizer and Aeroméxico, ensuring regulatory compliance and production-ready assets.
Education
Degrees, certifications, and relevant coursework
The Plug Co.
Postgraduate, Creativity and Advertising Strategy
Postgraduate coursework in creativity and advertising strategy focusing on development and execution of creative marketing approaches.
Instituto de Mercadotecnia y Publicidad
Bachelor's Degree, Design / Advertising
Bachelor's level studies in design with emphasis on advertising, POS materials production, and communications strategy.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Job categories
Skills
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