Looking for a job

aurora di bartolo

@auroradibartolo

Performance Marketing specialist with 5 years of experience developing and optimising multi-market acquisition campaigns across Paid Search and Social

Spain

Message

What I'm looking for

I’m looking for a collaborative team where I can drive growth through performance marketing, take ownership of campaigns, and continue developing professionally,

At GAIN, I develop and optimize multi-market acquisition campaigns across Google Ads, Meta, and other paid-media channels. I manage Google App Campaigns for an ecommerce mobile app, using ongoing optimization, Smart Bidding, and budget allocation to support acquisition and conversion growth.

I lead continuous campaign optimization through A/B testing of creative assets, messaging, promotional angles, and campaign settings. I also report on performance in Looker Studio and turn findings into recommendations and next steps.

Previously, at TP, I managed a portfolio of 160 Google Ads client accounts and developed strategies aligned with advertisers’ commercial goals. My earlier experience includes SEO-focused copywriting at DigitalMixGroup and customer acquisition and lead qualification as an SDR trainee at Ernesto srl.

Experience

Work history, roles, and key accomplishments

Current

Senior Campaign Manager

Current

GAIN

Oct 2024 - Present (2 years)

Develop and optimise multi-market acquisition campaigns across Google Ads, Meta and additional paid-media channels, aligning activity with commercial targets, ROAS, CPA, conversion volume and budget-efficiency goals. Manage Google App Campaigns for an ecommerce mobile app, supporting scalable user acquisition and conversion growth through ongoing optimisation, budget allocation, bid-strategy manag

Google Ads Meta Paid Media Google Universal App Campaigns Smart Bidding A B Testing Looker Data Analysis Budget Management Bid Strategy Performance Monitoring Ecommerce Mobile User Acquisition

Google Ads Strategist

Mar 2022 - Oct 2024 (2 years 7 months)

Managed a portfolio of 160 Google Ads client accounts, acting as the primary stakeholder for campaign performance, growth opportunities and ongoing optimisation. Developed and executed Google Ads strategies aligned with advertisers' commercial goals, acquisition targets, budgets and performance objectives.

Copywriting Specialist

DigitalMixGroup

Oct 2021 - Mar 2022 (5 months)

Used search tools and SEO analysis to draft and optimize text for search engines.

SEO Copywriting Search Tools

SDR Trainee

Ernesto srl

Jan 2020 - May 2020 (4 months)

Customer acquisition through cold calling and email outreach, effectively expanding the client base. Qualified leads and managed early-stage interactions across the sales pipeline.

Cold Calling Email outreach Lead Qualification Sales Pipeline