Open to opportunities

Riccardo Giovannetti

@riccardogiovannetti

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Growth marketing specialist focused on performance, acquisition, and conversion.

Spain

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What I'm looking for

I seek a performance-focused role where I can lead paid acquisition and CRM strategies, work with data-driven teams, and scale growth while optimizing ROI and customer retention.

I am a results-driven growth marketing specialist with four years' experience managing high-volume digital advertising and CRM campaigns across agencies and the travel and education sectors. I have managed annual budgets exceeding €3 million, optimized over €1M in ad spend across 2,000+ campaigns, and specialized in SEM, email automation, and data-driven performance optimization to maximize ROI and retention.

I progressed rapidly from internship to expert roles, leading campaign strategy, client relationships, and reporting using tools like Google Ads, Facebook Ads, Sendinblue, and Google Data Studio. I bring a pragmatic, deadline-oriented approach to campaign execution and a proven track record driving customer acquisition and measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Performance Analyst

Current

Amadeus

Jul 2023 - Present (2 years 11 months)

Managed digital advertising campaigns for over 35 hotels and oversaw an annual budget exceeding €3 million to optimize allocation and maximize ROI. Improved campaign performance and prioritized tasks to meet tight deadlines across high-volume ad campaigns.

SEM Paid Social Google Ads Campaign Optimization Budget Management ROI Analysis Google Tag Manager Data Reporting

Performance Marketing Specialist

Promomedia

Sep 2021 - Jun 2023 (1 year 9 months)

Part of an 8-member team handling all digital advertising for a leading Italian private university, managing over €1M in ad spend and creating/optimizing 2000+ campaigns. Developed deep understanding of the education sector and large-scale campaign execution.

Paid Advertising SEM Facebook Ads Google Ads Email Automation Landing Page Optimization Analytics CRM

Performance Marketing Specialist

Traction Management

Mar 2021 - Jun 2023 (2 years 3 months)

Progressed from intern to Expert within a year, optimizing digital advertising and email marketing campaigns across industries to drive SEM- and email-led growth and maintain client satisfaction. Managed client relationships and campaign delivery.

SEM Email Marketing Campaign Optimization Client Management CRM A B Testing Reporting Paid Social

SEO Copywriter

Sos-festa.it

May 2020 - Jul 2020 (2 months)

Produced SEO-focused copy for an Amazon affiliate site, improving on-page SEO and content relevance to support organic traffic growth. Gained foundational experience in web content strategy and keyword-driven writing.

seo writing Content Strategy Keyword Research On Page SEO Affiliate Marketing WordPress Editing