ASAtisha Singh
@atishasingh
Growth Strategy Manager, 4+ years of experience, expertise in Sales and Marketing
IndiaWhat I'm looking for
I am a Growth Strategy Manager with four years of experience building scalable growth programs across field, sales, and central teams, currently operating from Pidilite’s Founder’s Office.
I have led initiatives delivering 125%+ category growth, 30% sales lift and 20% market share gains through nationwide education campaigns, loyalty re-design, CRM integration, and AI-driven content systems.
My work blends analytics, digitization and hands-on field engagement — from designing Power BI dashboards and lead management systems to executing dealer and user campaigns that boost adoption and operational efficiency.
Experience
Work history, roles, and key accomplishments
PLStrategy Manager
Pidilite Industries Limited
Jul 2021 - Present (4 years 3 months)
Partnered with leadership in the Chairman’s Office to build scalable growth strategies, driving 125%+ category growth, 30% sales lift, and 20% market share gains through AI initiatives, CRM integration, and funnel optimization.
PLArea Sales Manager
Pidilite Industries Limited
Jul 2021 - Dec 2023 (2 years 5 months)
Led West Bengal sales operations to drive 42% value growth, maintain 90% Fevicol market share, scale a new category 100x in volume, and digitize retailer ordering for 4,000 dealers with 90% adoption.
PLMarketing & Analytics Intern
Pidilite Industries Limited
Jan 2020 - Feb 2020 (1 month)
Designed a Power BI dashboard to improve customer experience, performed root-cause analysis, and defined KPIs for actionable insights during an 8-week internship.
Marketing Research Intern
KFC
Jan 2019 - Jan 2019 (0 months)
Researched brand perception and developed a sonic identity and tone during a 4-week internship to inform brand communication strategies.
IoT Project Intern
Videocon Pvt.
Jan 2018 - Jan 2018 (0 months)
Collaborated on IoT projects with a team of four, contributing to design and implementation and earning a Best Intern certificate during a 4-week internship.
Education
Degrees, certifications, and relevant coursework
MGManagement Development Institute, Gurgaon
Postgraduate Diploma in Management, Sales and Marketing
2019 - 2021
Postgraduate Program in Management (PGPDM) with specialization in Sales and Marketing completed from 2019 to 2021.
ACAjay Kumar Garg Engineering College
Bachelor of Technology, Electronics and Communication
2015 - 2019
Bachelor of Technology in Electronics and Communication completed between 2015 and 2019.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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