Aswin Krishnan
@aswinkrishnan
SEO Supervisor specializing in AI-search visibility, technical SEO, and performance-driven strategy.
What I'm looking for
I’m an SEO Supervisor with 4+ years of experience driving organic visibility and shaping search strategy across diverse industries. I combine technical SEO, content strategy, and performance analysis, with a clear focus on how search is evolving beyond traditional rankings and clicks.
In my leadership role, I provide oversight, QA, and coaching for SEO strategists and specialists, supporting their growth into independent account ownership. I also help with hiring by participating in interviews and contribute to team workload balancing.
I build forward-looking AEO/GEO and workflow innovation that adapts to Google AI Overviews, AI Mode, and LLM-driven discovery. I run query fan-out and semantic gap analyses, create entity-informed SEO/AEO content briefs, and track emerging AI-search visibility signals—while clearly communicating measurement limitations to stakeholders.
I’ve also scaled reporting and technical execution, including building Looker Studio dashboards with AI visibility metrics and collaborating on BigQuery integrations for GA4 and Search Console. From technical SEO audits to onboarding strategy for new clients, I translate complex data into actionable recommendations and partner across paid media, content, PR, and web development.
Experience
Work history, roles, and key accomplishments
SEO Supervisor
Madden Media / Karsch-Hagen-Madden
Feb 2026 - Present (5 months)
Provided oversight, QA, and coaching for a team of SEO strategists and participated in interviewing and workload balancing. Developed AI-search visibility strategies for Google AI Overviews/AI Mode and built AI-assisted workflows for content audits and reporting.
SEO Strategist
Madden Media / Karsch-Hagen-Madden
Feb 2025 - Feb 2026 (1 year)
Led SEO strategy for 15 destination marketing organizations, managing organic performance and content discoverability across U.S. tourism markets. Built advanced reporting with Looker Studio dashboards using AI visibility metrics and supported BigQuery integrations for GA4 and Search Console while also performing technical SEO audits and onboarding support.
SEO Analyst
Simpleview
Oct 2022 - May 2024 (1 year 7 months)
Executed on-page SEO across client sites, including keyword mapping, metadata optimization, and internal linking improvements. Developed content strategies through keyword research and competitor analysis and created performance reports using GA4 and Google Search Console.
Education
Degrees, certifications, and relevant coursework
Electrical & Electronics Engineering (Bachelor's)
Bachelor's degree in Electrical & Electronics Engineering, Electrical & Electronics Engineering
2013 - 2017
Earned a Bachelor's degree in Electrical & Electronics Engineering from 2013 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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