Angela Longhi
@angelalonghi
Experienced SEO specialist driving ecommerce growth through content and analytics.
What I'm looking for
I am an experienced SEO professional with a strong background in content strategy, ecommerce SEO, and cross-functional collaboration. I combine analytical rigor with creative problem solving to improve discoverability, site health, and conversion across large retail and editorial properties.
At Dermstore, I lead technical SEO fixes, content optimization, AI roadmap initiatives, blog reconstruction, and channel reporting—contributing to measurable year-over-year gains in revenue, sessions, and new customers. Previously I owned SEO and content strategy for high-traffic editorial brands, managing multi-channel calendars, freelance teams, and performance dashboards.
I am detail-oriented, proactive, and comfortable working with engineering, merchandising, and marketing stakeholders to execute scalable SEO programs using tools like GA4, Search Console, BrightEdge, SEMrush, Ahrefs, ContentKing, and various AI platforms.
Experience
Work history, roles, and key accomplishments
SEO Associate
Dermstore
Jan 2024 - Present (1 year 9 months)
Collaborate cross-functionally to optimize PDPs, blogs, and site-wide SEO, resolving technical issues and leading AI-driven AEO/GEO initiatives that contributed to YoY gains (e.g., +39% sessions, +18% net revenue).
Fashion Copywriter
Dama Couture
Jan 2023 - Jan 2024 (1 year)
Executed PDP descriptions and long-form category content for a European bridal couture brand to improve on-site conversion and product discoverability.
SEO Coordinator
Clique Brands
Jan 2019 - Dec 2022 (3 years 11 months)
Owned SEO and content strategy for Who What Wear US/UK and The Thirty, managed monthly content calendars, trained freelancers, and built dashboards that drove significant YoY traffic growth (e.g., WWW US +48% page views in 2021).
Education
Degrees, certifications, and relevant coursework
Loyola University Maryland
Bachelor of Communications, Communications
2014 - 2018
Completed a Bachelor of Communications focused on journalism, advertising, and PR with emphasis on research and content strategy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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