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@angelalonghi
Experienced SEO specialist driving ecommerce growth through content and analytics.
United StatesI am an experienced SEO professional with a strong background in content strategy, ecommerce SEO, and cross-functional collaboration. I combine analytical rigor with creative problem solving to improve discoverability, site health, and conversion across large retail and editorial properties.
At Dermstore, I lead technical SEO fixes, content optimization, AI roadmap initiatives, blog reconstruction, and channel reporting—contributing to measurable year-over-year gains in revenue, sessions, and new customers. Previously I owned SEO and content strategy for high-traffic editorial brands, managing multi-channel calendars, freelance teams, and performance dashboards.
I am detail-oriented, proactive, and comfortable working with engineering, merchandising, and marketing stakeholders to execute scalable SEO programs using tools like GA4, Search Console, BrightEdge, SEMrush, Ahrefs, ContentKing, and various AI platforms.
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Work history, roles, and key accomplishments
Dermstore
Jan 2024 - Present (1 year 10 months)
Collaborate cross-functionally to optimize PDPs, blogs, and site-wide SEO, resolving technical issues and leading AI-driven AEO/GEO initiatives that contributed to YoY gains (e.g., +39% sessions, +18% net revenue).
Dama Couture
Jan 2023 - Jan 2024 (1 year)
Executed PDP descriptions and long-form category content for a European bridal couture brand to improve on-site conversion and product discoverability.
Clique Brands
Jan 2019 - Dec 2022 (3 years 11 months)
Owned SEO and content strategy for Who What Wear US/UK and The Thirty, managed monthly content calendars, trained freelancers, and built dashboards that drove significant YoY traffic growth (e.g., WWW US +48% page views in 2021).
Degrees, certifications, and relevant coursework
LMBachelor of Communications, Communications
2014 - 2018
Completed a Bachelor of Communications focused on journalism, advertising, and PR with emphasis on research and content strategy.
Software and tools used professionally
United StatesYou can contact Angela and 90k+ other talented remote workers on Himalayas.
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