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Cynthia Cali

@cynthiacali

Data-driven SEO Strategist specializing in technical SEO, keyword strategy, and analytics to grow organic traffic and ROI.

United States

Message

What I'm looking for

I’m looking to lead data-driven, technical SEO that supports sustainable growth and long-term ROI, improving page experience metrics and Core Web Vitals. I want to partner cross-functionally to deliver measurable visibility gains and refined, analytics-backed strategies.

I’m an innovative, data-driven SEO Strategist with over 10 years of experience optimizing websites, driving organic growth, and managing end-to-end SEO campaigns across multiple industries. I bring proven expertise in technical SEO, keyword strategy, content optimization, and analytics to improve visibility, engagement, and ROI.

In my recent role as SEO Manager at Party City, I led SEO strategy and implementation to enhance organic visibility, improved site health and page load speed, and collaborated with development teams to apply SEO best practices in architecture and code. Earlier, as Director of SEO and as a freelance SEO strategist, I managed audits and performance tracking, trained specialists, built link-building campaigns, and streamlined workflows—always focused on measurable, sustainable results.

Experience

Work history, roles, and key accomplishments

SEO Manager

Party City

Apr 2022 - Jan 2025 (2 years 9 months)

Led remote SEO strategy and implementation to improve organic visibility, keyword rankings, and traffic through keyword research, technical audits, and on-page optimization. Partnered with development teams to implement SEO best practices and built link campaigns, improving site health, page-load speed, and overall SEO compliance.

Technical SEO Keyword Research On Page Optimization Link Building Google Analytics Google Search Console SEMrush Screaming Frog

SEO Strategist (Freelance)

Self-Employed

Sep 2019 - Feb 2022 (2 years 5 months)

Developed and executed tailored SEO strategies for eCommerce, service, and tech clients, performing technical audits and implementing fixes to improve crawlability and performance. Created keyword mapping, competitor analysis, and content/blog plans, and ran MailChimp email campaigns to increase engagement and retention.

Keyword Mapping Competitor Analysis Content Strategy Mailchimp Email Marketing On Page Optimization SEO Performance

Director of SEO

Hozio

Aug 2018 - Apr 2019 (8 months)

Directed end-to-end SEO operations across multiple clients, managing audits, strategies, and performance tracking. Trained and supervised SEO specialists and content writers, collaborated with clients on analytics and reporting, and streamlined SEO workflows to improve onboarding and delivery efficiency.

SEO Operations performance reporting Google Analytics Competitive Analysis Team Leadership Workflow Optimization

Director of SEO

On Top Visibility

Feb 2016 - Jul 2018 (2 years 5 months)

Spearheaded SEO and SEM initiatives to drive organic growth and visibility across local and national markets. Managed SEO campaigns (technical audits, link-building, and keyword expansion), oversaw website builds and migrations to maintain SEO alignment, and delivered client-facing reports to improve retention and satisfaction.

SEO SEM Technical SEO Link Building Local SEO Google Ads Performance Analysis SEO Strategy

Web Developer / Office Manager

MC Creations

Feb 2002 - Jul 2014 (12 years 5 months)

Built and optimized websites on WordPress, Joomla, and Shopify using ethical SEO practices, including keyword research, meta tag optimization, and content restructuring to improve search visibility. Managed project coordination, client communications, and contract negotiations, and performed software QA testing and debugging to improve functionality and UX.