Open to opportunities

Aster Ninh

@asterninh

Message

I build data-driven product roadmaps that improve retention and scale user-loved products.

Vietnam

Message

What I'm looking for

I'm looking to build and scale products through data-driven roadmaps, user feedback, experimentation, and retention-focused product strategy.

At BON Loyalty, I work as a Product Owner, turning user feedback, market gaps, and performance data into product roadmaps focused on retention.

Previously at Secomus Technology, I led product marketing work across strategy and execution. I bring a measurement-first mindset to A/B testing, long-term planning, and product improvement.

At REDSTAR, I supported KOPee across product, digital, trade, and PR marketing—from packaging and menu design to website development, Facebook campaigns, customer surveys, POSM distribution, and store-opening events.

My earlier experience with Golden Gate Restaurant Group, the U.S. Department of State, British Council, and customer-facing roles strengthened my ability to coordinate teams, communicate clearly, organize events, and stay close to user needs.

Experience

Work history, roles, and key accomplishments

Current

Product Owner

Current

BON Loyalty

Aug 2025 - Present (1 year 3 months)

Product Owner at BON Loyalty, focusing on user retention and data-driven product roadmaps.

Product Marketing Executive

Secomus Technology

Aug 2023 - Aug 2025 (2 years)

Worked as Product Marketing Executive at Secomus Technology.

Marketing Executive

CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ REDSTAR

May 2022 - Aug 2023 (1 year 3 months)

PRODUCT MARKETING
Making mood-board, including color, concept, and design preferences for new products’ packaging. Negotiating with suppliers to work on choosing packaging materials (paper cups, cup-holder, paper bags, bags for takeaways and delivery) for KOPee’s new drinks.
Briefing new menu designs, and POSM, and keeping track of graphic production, proof check, and finalizing designs.
DIGI

Teaching Assistant

British Council

Jan 2021 - Sep 2022 (1 year 8 months)

- Organizing class activities for students in all three levels: Elementary, Secondary, High school.
- Providing child protection when on duty.
- Commenting and making assessments for students each term.
- Administrative tasks (Librarian, sending Weekly Lesson Updates)

Brand Marketing Intern

Golden Gate Restaurant Group

Feb 2022 - Jul 2022 (5 months)

- Cooperating with team Design and Production to produce POSM and LCD videos for Yu Tang, iSushi, iPho, and The Coffee Inn
- Briefing mood boards and concepts for Yu Tang's LTO collection (Summer Shade and Beautea Collagen)
- Reporting trade and marketing intelligence results through monthly and weekly reports
- Making media plan for maintenance and campaigns
- Auditing owned-channels of Yu Tang a

Public Affairs Intern

U.S. Department of State

Jul 2020 - Jul 2021 (1 year)

- Responsible for arranging a working schedule for over 10 interns monthly.
- Leader of "Intern of the Month" - an award to recognize and compliment excellent achievement of PAS interns at the U.S Embassy
- Organizing public events for local students: Mock Election (80 participants), English Club (held once every week, attended by 15-30 students each occasion), Book Club, D.I.Y Workshop.
- Pro

English Tutor

GrabLingo - Learn English Online One-On-One

Sep 2020 - Jan 2021 (4 months)

- Delivering one-on-one online classes for students with an age-range from 9 to 35 years old.
- Provide lessons on speaking skills, grammar, listening and reading.
- Provide lessons for office and business English.

Part-time Worker

CGV* Cinemas

Nov 2019 - Aug 2020 (9 months)

- Responsible for supervising hall and film theaters during screening time and arranging tasks for 10 members each shift.
- Customer services: Providing instructions before show-time, answering questions about age policy, film schedules.
- Achievements: Excellent performers of June/2020, Promoted to Usher Leader after 5 months working.