At Tiki, I launched TIKI AI, a Vietnamese natural-language assistant that lets non-technical teams query the BigQuery warehouse without SQL. I also identified a book-category growth opportunity, where the first phase increased PDP conversion from 5% to 20%.
At Clevai, I built and launched Comaker, an AI-powered platform for personalized, step-by-step micro-courses. I used JTBD discovery to identify two core learner segments and applied a RAG pipeline to generate learning paths.
At Vingroup, I released a new Xanhsm app with loyalty and communication features, helping scale daily orders from 160k to over 1 million. Earlier, I worked on product growth at Zalo and Novaon Digital, including a model for AI-generated stickers and improvements to NovaNet, OnReport, and NovaonX Chatbot.

