asmaa abdelghany - Product Marketing Manager - Nixope | Himalayas
asmaa abdelghanyAA
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asmaa abdelghany

@asmaaabdelghany

Product Marketing Manager with expertise in digital marketing strategies.

Egypt
Message

What I'm looking for

I am seeking a dynamic role in a collaborative environment where I can leverage my marketing expertise to drive growth and innovation.

As a Product Marketing Manager at Nixope, I lead market research initiatives to identify customer needs and trends, developing compelling product messaging and go-to-market strategies. My experience includes managing cross-functional teams to ensure successful product launches and driving customer engagement through targeted marketing campaigns.

Previously, I served as a Digital Marketing Lead at Vconnect, where I guided teams in implementing digital marketing strategies across various channels. My role involved optimizing multi-channel campaigns and analyzing performance to enhance marketing effectiveness. I have a strong background in building client relationships and delivering tailored marketing solutions as a Senior Digital Marketing Account Manager.

Experience

Work history, roles, and key accomplishments

VC

Digital Marketing Lead

Vconnect

Apr 2022 - Mar 2024 (1 year 11 months)

Guided teams in developing and implementing digital marketing strategies for various products and features, aligning with company goals and focusing on SEO, SEM, social media, content, email, and affiliate marketing. Planned, executed, and optimized multi-channel campaigns, managing budgets for efficient resource allocation and high ROI.

BA

Senior Digital Marketing Account Manager

Be Digital Agency

Oct 2019 - Mar 2022 (2 years 5 months)

Served as the primary client contact, building long-term relationships and developing tailored digital marketing strategies. Collaborated with SEO, content, and social media teams to design and execute multi-channel campaigns across SEO, SEM, and social media.

RC

Marketing Account Manager

Roeya Training Center

Sep 2018 - Sep 2019 (1 year)

Directed teams in building and maintaining client relationships, coordinating with operations to ensure satisfaction and resolve issues promptly. Developed marketing plans for events, overseeing social media posts, videos, and printed materials to promote training programs.

Education

Degrees, certifications, and relevant coursework

CU

Cairo University

Master's in Marketing, Marketing

Currently pursuing a Master's in Marketing with a focus on the English Section at Cairo University. This program is enhancing my strategic marketing knowledge and skills.

Cairo University logoCU

Cairo University

Bachelor of Commerce, Commerce

Grade: Good

Completed a Bachelor of Commerce in the English Section at Cairo University in 2018. Achieved an overall grade of 'Good', demonstrating a strong foundation in business and commerce principles.

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