asmaa abdelghany
@asmaaabdelghany
Product Marketing Manager with expertise in digital marketing strategies.
What I'm looking for
As a Product Marketing Manager at Nixope, I lead market research initiatives to identify customer needs and trends, developing compelling product messaging and go-to-market strategies. My experience includes managing cross-functional teams to ensure successful product launches and driving customer engagement through targeted marketing campaigns.
Previously, I served as a Digital Marketing Lead at Vconnect, where I guided teams in implementing digital marketing strategies across various channels. My role involved optimizing multi-channel campaigns and analyzing performance to enhance marketing effectiveness. I have a strong background in building client relationships and delivering tailored marketing solutions as a Senior Digital Marketing Account Manager.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Nixope
Jun 2024 - Present (1 year 1 month)
Managed market research initiatives, identifying customer needs, pain points, and trends while analyzing competitor products and positioning. Developed compelling product messaging, unique selling points, and value propositions to differentiate products in competitive software markets.
Digital Marketing Lead
Vconnect
Apr 2022 - Mar 2024 (1 year 11 months)
Guided teams in developing and implementing digital marketing strategies for various products and features, aligning with company goals and focusing on SEO, SEM, social media, content, email, and affiliate marketing. Planned, executed, and optimized multi-channel campaigns, managing budgets for efficient resource allocation and high ROI.
Senior Digital Marketing Account Manager
Be Digital Agency
Oct 2019 - Mar 2022 (2 years 5 months)
Served as the primary client contact, building long-term relationships and developing tailored digital marketing strategies. Collaborated with SEO, content, and social media teams to design and execute multi-channel campaigns across SEO, SEM, and social media.
Marketing Account Manager
Roeya Training Center
Sep 2018 - Sep 2019 (1 year)
Directed teams in building and maintaining client relationships, coordinating with operations to ensure satisfaction and resolve issues promptly. Developed marketing plans for events, overseeing social media posts, videos, and printed materials to promote training programs.
Education
Degrees, certifications, and relevant coursework
Cairo University
Master's in Marketing, Marketing
Currently pursuing a Master's in Marketing with a focus on the English Section at Cairo University. This program is enhancing my strategic marketing knowledge and skills.
Cairo University
Bachelor of Commerce, Commerce
Grade: Good
Completed a Bachelor of Commerce in the English Section at Cairo University in 2018. Achieved an overall grade of 'Good', demonstrating a strong foundation in business and commerce principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
canva.com/portfolioJob categories
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