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Reem Karara

@reemkarara

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I build data-driven marketing, communications, and brand campaigns across Egypt, MENA, and Africa.

Egypt

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I've built marketing and communications initiatives for Andela, Macmillan Education, Microsoft/Wunderman, and Bavarian Auto Group across Egypt, MENA, and Africa.

At Andela, I established the brand as a technology thought leader in Egypt through PR, field, and digital marketing. I launched Remote Heroes, reaching 316% of the MQL target and 200% of targeted media mentions, while growing engagement with software developer communities.

I've also led campaign measurement and performance for Microsoft across 22+ MEA markets, managing ROMI, KPIs, campaign analytics, and optimization. My background combines marketing strategy, market research, brand positioning, events, CRM, and communications.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Andela

Nov 2019 - May 2020 (6 months)

Led marketing and PR initiatives to establish Andela as a tech leader in Egypt, including events, content creation, and community engagement. Achieved 316% of MQLs target for the Remote Heroes event and 200% of targeted media mentions.

Marketing Strategy PR Event Planning Content Creation Social Media Community Engagement Brand Management Digital Marketing

Regional Marketing Consultant

Macmillan Education

Dec 2018 - Mar 2019 (3 months)

Developed regional marketing strategy, campaign plans, and events calendar for MENA. Managed branding, market research, and performance monitoring.

Marketing Strategy Campaign Planning Brand Management Market Research Event Planning Data Analysis

Campaign Measurement & Performance Manager

Microsoft / Wunderman

Dec 2011 - Jan 2016 (4 years 1 month)

Consulted on marketing and communication strategy for Microsoft campaigns in MEA, managing ROMI and performance analysis. Partnered with CMO leads and agencies to drive campaign objectives and ROI.

Marketing Analytics ROI Analysis Campaign Management Data Analysis BI Reporting Tagging Performance Measurement

Qualitative Analyst & Moderator

AC Nielsen

Jan 2007 - Dec 2011 (4 years 11 months)

Worked as a focus group moderator and prepared qualitative research analysis and presentations for clients.

Qualitative Research Focus Groups Data Analysis Presentation Skills

Marketing Supervisor

Bavarian Auto Group

Jul 2009 - Jul 2011 (2 years)

Developed annual marketing strategy and plans, managed budgets, and supervised campaigns and events. Conducted market research and managed CRM processes.

Marketing Strategy Budget Management Market Research Advertising Event Planning CRM Social Media Data Analysis

Marketing Teaching Assistant

Misr International University

Jan 2006 - Dec 2009 (3 years 11 months)

Assisted in teaching marketing courses and served as faculty advisor for SIFE activity. Member of the Quality Assurance Department.

Teaching Marketing Curriculum Development Student Mentoring

Education

Degrees, certifications, and relevant coursework

Maastricht School of Management

Master of Business Administration, Marketing

Grade: Distinction

MBA with a Marketing focus, graduated with distinction in 2010.

Misr International University

Bachelor of Arts, Business Administration & International Trade

2002 - 2006

Grade: 3.9/4

BA in Business Administration & International Trade, majored in Marketing with a GPA of 3.9/4, minored in Advertising & Public Relations with a cumulative GPA of 3.72/4. Graduated with 1st Class Honors.