Open to opportunities

sara hamouda

@sara_hamouda

Message

I build revenue-linked product marketing for B2B SaaS and AI products.

Egypt

Message

What I'm looking for

I’m looking to own product marketing end to end—positioning, GTM, launches, and bilingual enablement—turning activity into measurable pipeline, in B2B SaaS/AI teams where I can build and scale a function.

I’m a product marketing manager who builds the function from the ground up and ties it directly to revenue. Across more than ten years in B2B SaaS, AI, and HR tech, I’ve owned positioning, launches, sales enablement, and customer education—and at Talentera I’m currently the only product marketer, turning launches into measurable pipeline.

I designed and ran an umbrella go-to-market narrative for an AI-powered B2B recruitment platform across the MENA region, unifying six releases into a three-wave platform story with bilingual (Arabic/English) rollout and cross-functional governance. I’ve led flagship 2025–26 releases messaging end to end, owned the product story for HR-leader events sourcing about $1.6M in new-business pipeline, drove launch email engagement (57–61% opens), and strengthened pipeline quality by rebuilding ICP segmentation in HubSpot; earlier, at Bosta, I led onboarding improvements that cut onboarding time by 20% and increased operational efficiency by 25% through CRM automation.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Talentera

Mar 2025 - Present (1 year 3 months)

Built and ran Talentera’s product marketing function end to end across positioning, launches, sales enablement, and customer education for an AI-powered B2B recruitment platform in MENA. Sourced ~$1.6M pipeline through HR-leader events and drove product-launch email opens of 57–61% (vs. 20% benchmark) and up to 51% clicks.

Product Marketing Go To Market Strategy Sales Enablement ABM HubSpot Marketing Analytics KPI Reporting

Product Marketing Specialist

Talentera

Jan 2024 - Mar 2025 (1 year 2 months)

Owned product positioning and messaging for a B2B HR SaaS product using user research and competitive analysis. Co-led outbound messaging strategy with Sales and contributed to a 15% lift in outbound response rates.

Product Marketing Market Research Competitive Intelligence Sales Enablement Content Strategy Lead Generation Cross Functional Collaboration

Project Manager

DigiSay

Jan 2022 - Jan 2024 (2 years)

Led cross-functional projects across legal, budgeting, and tooling for a regional digital media group, improving operational efficiency by 20%. Conducted internal needs assessments and built business cases for marketing and operations tooling, managing rollout to leadership approval.

Project Management Cross functional Leadership Budgeting Legal Coordination Business Case Development Operational Efficiency Stakeholder Management Process Optimization

Marketing Partnerships Executive

Bosta

Jan 2021 - Jan 2022 (1 year)

Led go-to-market planning and execution for Bosta Clinic, a flagship SME education program supporting 400+ startups. Generated 5,000+ qualified leads in the first six months via email, social, and live events by applying ICP-level discovery to content strategy.

Go To Market Planning Market Research Content Strategy Partnership Marketing Lead Generation Demand Generation Campaign Management Event Marketing

Onboarding & Incubation Lead

Bosta

Jan 2020 - Jan 2021 (1 year)

Led a team of 7 to rebuild end-to-end customer onboarding for the merchant base using customer journey mapping and CRM automation. Cut onboarding time by 20% and improved operational efficiency by 25% through CRM automation across Pipedrive and Freshsales.