Christina Rafat Morkos
@christinarafatmorkos
Senior Marketing Manager driving data-led exhibitions, digital campaigns, and audience growth.
EgyptWhat I'm looking for
I’m a results-driven marketing leader focused on strategic marketing, event planning, and digital marketing that boosts brand awareness and revenue growth. In my current role as Senior Marketing Manager at InformaMarkets Cairo, I drive international marketing strategies to expand brand reach, accelerate business growth, and strengthen lead generation and customer acquisition.
I direct integrated digital campaigns across SEO, content marketing, social media, paid media, and email to nurture conversion funnels, while also overseeing large-scale exhibitions and global trade shows to maximize visitor and exhibitor participation. I use data-driven insights and performance analytics to track marketing ROI, optimize budgets, and improve campaign efficiency, partnering with cross-functional stakeholders, sponsors, and vendors to ensure flawless global execution.
Experience
Work history, roles, and key accomplishments
Drove international marketing strategy to expand brand reach and accelerate business growth, focusing on lead generation and customer acquisition. Planned integrated digital campaigns and oversaw large-scale exhibitions, using analytics to optimize budgets and marketing ROI.
Developed and executed comprehensive marketing strategies to increase brand visibility and event participation, leading multi-channel campaigns across email, social, and PPC. Managed exhibition marketing, conducted market research, and optimized budgets to maximize ROI.
Contributed to global marketing strategy for diverse market needs, supporting execution aligned with local market dynamics and business objectives. Partnered with marketing leaders across regions to ensure proper implementation, performance tracking, and seamless internal/external communications.
Developed and executed digital marketing campaigns to enhance brand awareness and customer engagement across multiple platforms. Managed social media strategy and optimized customer experience using personalized content, targeted email marketing, automation, and KPI-driven performance improvements.
Education
Degrees, certifications, and relevant coursework
CIM Online
Online Diploma in Brand Management and Strategy Development, Brand Management and Strategy Development
Earned an online diploma in Brand Management and Strategy Development from January to December 2024.
ESLSCA Alexandria
Master's in Business Management and Marketing, Business Management and Marketing
2019 - 2021
Completed a Master’s degree in Business Management and Marketing at ESLSCA Alexandria from 2019 to 2021.
Alexandirauniversity
Bachelor of Pharmaceutical Science, Pharmaceutical Science
2008 - 2013
Completed a Bachelor of Pharmaceutical Science at Alexandirauniversity in Alexandria, Egypt from 2008 to 2013.
Availability
Location
EgyptAuthorized to work in
Job categories
Skills
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