Multifaceted Copywriter and Content/Marketing Manager with 10+ years of success in writing, editing, and researching a broad range of on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. I have a diverse background as a computer engineer, project manager [PMP Certified], and content marketer that fits nicely in fast-paced, tech B2B/B2C SaaS startups that need a resourceful individual with a comprehensive skill set and tech-proficient mind.
Nour Eldin Zoghly
@noureldinzoghly
Brand Communication | Content Marketing Manager and Consultant
EgyptExperience
Product Marketing Manager
Surfe
Nov 2022 - Present (1 year 6 months)
-Developed positioning and messaging strategies for product launch, resulting in a 30% increase in acquisition during the first quarter after launch.
-Utilized effective and targeted online marketing campaigns to drive 2x improvement in customer retention.
-Developed buyer personas, key messaging, and marketing collateral to clearly and effectively position the product to the target audience.
-Cra
Professor of Marketing and Advertising for Post graduates
British University in Egypt
Nov 2021 - Present (2 years 6 months)
Developed and presented lectures on advertising and digital marketing topics, with an emphasis on creative communication strategies, using online resources to track and report attendance and engagement.
Increased student engagement and evaluation scores by 12%, and developed curriculum that received a 4.9 out of 5 rating on student feedback forms.
Oversee and mentor last-year undergrad's graduatio
Product Marketing Manager
Widebot AI
Mar 2020 - Apr 2021 (1 year 1 month)
-Implemented targeted retention campaigns that increased customer engagement by 30%, leading to a reduction of churn rate from 8% to 4%, saving the company an estimated $200k annually.
-Revamped activation funnel resulting in a 20% increase in user sign-ups and a 15% increase in conversion rate.
-Built content strategy, and led GTM plans across owned and paid channels.
Planned and executed the suc
-Revamped brand identity & messaging, resulting in a 40% increase in website traffic and a 25% increase in lead generation.
-Developed content strategy and executed blog launch, achieving 10k monthly unique visitors within the first quarter.
-Built B2B SaaS funnels from scratch, increasing MQLs by 50%.
-Wrote 100 articles for the blog, and wrote all our newsletter, and PR releases.
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