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Ashraf Muhammad

@ashrafmuhammad

I’m a result-oriented commercial strategist and management executive delivering profitable FMCG growth across GCC markets.

United Arab Emirates
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What I'm looking for

I’m looking for a leadership role where I can own commercial strategy and execution across GCC markets—turning vision into implementation—while empowering teams through integrity, proactive mentorship, and continuous improvement in sales, operations, and performance.

I’m a result-oriented sales and management executive with more than 25 years of work experience across the U.A.E, KUWAIT, OMAN and QATAR markets in a multi-cultural environment, leading complete commercial operations management with Middle East’s leading multinational companies and brands such as NESTLE, AL MARAI DAIRY, AL RAWABI DAIRY, CULLIGAN INTERNATIONAL and MASAFI COMPANY.

I build powerful business development and sales plans, benchmark KPI performance, and align sales and marketing strategies with business goals to drive improvements in profitability, employee turnover, and productivity. Along the way, I’ve also developed hands-on exposure in marketing, operations, logistics, retail, exports, principal company management, new product development, automation (H.H.Ts), training, and human resources—backed by ISO 9001-2008 and related quality management systems.

Experience

Work history, roles, and key accomplishments

Confidential Company logoCC
Current

Country Operations Manager- U.A.E

Jun 2017 - Present (9 years 1 month)

Worked as Country Operations Manager- U.A.E at Confidential Company.

AL RAWABI DAIRY COMPANY logoAC

Business Development Manager

Feb 2016 - May 2017 (1 year 3 months)


Al Rawabi Dairy Company is a leading dairy and juice company in the U.A.E with a wide range of products from milk, yoghurt, laban, juice and functional products. Currently, Al Rawabi operates in the U.A.E, Oman and Qatar serving more than 12,500 stores with fresh products.

At its farm in Al Khawaneej, Al Rawabi has a cattle stock of 13,500 cows. Starting in 1989 with 500 imported cows, Innovati

A.B.C COMPANY logoAC

Country Sales Manager, Kuwait

Jan 2014 - Dec 2015 (1 year 11 months)

For the past half century, ABC has been producing beverages that facilitate our consumers in having a healthy life. Production of high quality juice, mineral water, milk, and an extensive range of products has been ABC’s ambition since conception. We are among the oldest established companies of this variety in Kuwait and we maintain the status of being one of Kuwait’s top producers of juice. All

AL MARAI DAIRY COMPANY logoAC

Area Sales Manager

Jan 2012 - Dec 2013 (1 year 11 months)

Al Marai Dairy is the largest integrated dairy foods company in the world and the first dairy farm to have been accredited with the ISO 9002 and the ISO 9001-2000 awards.

In 2007, we entered the Bakery products market by acquiring Jeddah-based Western Bakeries. Two years later, we started the construction of a new bakery facility in Al Kharj. In the same year, we established a joint venture with

CULLIGAN INTERNATIONAL logoCI

Sales Manager

Dec 2008 - Dec 2011 (3 years)

Established in 1936 by Emmet J. Culligan in the United States of America, Culligan International is a world leader in the water industry with over 80 years of experience in water purification systems for industrial, commercial and domestic appliances. The brand is a household name in more than 90 countries around the world including U.S.A, Canada and Europe.

MASAFI COMPANY logoMC

Sales Supervisor

Jan 2003 - Nov 2008 (5 years 10 months)

MASAFI, the leading producer of pure natural mineral water in the Gulf, was established in 1976. Holding the market leadership for over 40 years, MASAFI has grown from a pure, natural mineral water brand and today boasts of a wide product portfolio which includes Premium Juices, Flavored Water, Tissue and Basmati Rice. Masafi products are sold in the U.A.E and in over 40 countries around the worl

NESTLE MIDDLE EAST logoNE

Van Salesman

Mar 1997 - Dec 2002 (5 years 9 months)

NESTLE with headquarters in Vevey, Switzerland was founded in 1866 by HENRI NESTLE and is today the world’s biggest food and beverage company, with total workforce of around 328,000 people spread across the globe and factories or operations in almost every country in the world.

Education

Degrees, certifications, and relevant coursework

UC

University of Calicut

Bachelor of Commerce Degree, Cost Accounting

1989 - 1991

• Basic Numerical Skills
• Entrepreneurship Development
• Cost Accounting
• Regulatory Frame work for companies
• Quantitative techniques for business

University of Calicut logoUC

University of Calicut

Bachelor of Commerce, Cost Accounting

1989 - 1991

Completed a Bachelor of Commerce with a focus on Cost Accounting. Studied relevant quantitative and regulatory topics as part of the program.

UC

University of Calicut

Pre- Degree Course, English

1986 - 1988

NU

New Indian Model School, Dubai, U.A.E

1975 - 1985

NS

New Indian Model School

1975 - 1985

Attended New Indian Model School in Dubai from 1975 to 1985.

Tech stack

Software and tools used professionally

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