Ashley Vo-Shreves

Led the Property Platform engineering team, guiding migration of legacy capabilities to a scalable cloud platform. Drove engineering best practices, implemented a Solution Review Board, and led end-to-end program and feature delivery across major and minor sprint cycles.

Led CRM transition to Salesforce, completing migration in 24 months, six months ahead of schedule. Delivered Group Direct, driving 300 bookings, 10k rooms, and $1.5M revenue in two months, and led cloud migration boosting efficiency by 30% and reducing costs by 20%.

Led Salesforce Lightning migration and solution architecture, delivering MVP in under one year. Served as technical advisor and product owner, prioritized backlogs, and managed integrations and third-party channels.

Led loyalty platform migration of 100+ million members to a new system within two years. Managed call-center integrations, workflow design, gap analysis, and API strategy, and planned on-site deployments meeting technical, DevOps, and security requirements.

Served as Technical Product and Project Manager for back-end technology products supporting Hilton Distribution. Delivered a broad portfolio of technology initiatives including architectural changes, OS upgrades, security, and telecommunications.

Led high-visibility property and lease management product initiatives, serving as SME and partner to business owners. Developed business and functional requirements, use cases, workflows, and test cases to translate customer needs into product delivery.

Owned procurement applications including Oracle Purchasing, iProcurement, Catalog Management, supplier, and Enterprise Contract Management. Managed product enhancements and projects, reduced infrastructure costs saving $1.3M, and supported 1,300 Oracle users.

Bachelor of Science in Business Administration from the University of Texas at Dallas.

Professional certification in AI from Google.

Graduate Finance Certificate from Southern Methodist University.