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@arunasundaresan
Content developer and branding consultant specializing in UX-focused website copy and content strategy.
I am a content developer and branding consultant with 16.5 years of experience across content, digital media and branding. Since 2016 I co-founded and grew Word Studio into a content development and brand consultancy working with a distributed freelancer team.
I specialize in website UX copy, content strategy, SEO-informed content, and end-to-end WordPress implementations, having developed over 20 WordPress sites and multiple landing pages for clients such as Business Insider.
Earlier I led content and social media teams as Senior Manager at Merging Layers and managed digital media planning and buying across agencies including Interactive Avenues, Mediacom and Indiatimes. I have experience training and managing teams and driving business development.
I combine technical familiarity (Google Analytics, Search Console, Google Ads, HubSpot, MailChimp, Figma, Adobe XD) with hands-on skills in content marketing, social media, and basic design tools like Canva and Adobe Express to deliver measurable digital branding outcomes.
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Work history, roles, and key accomplishments
Word Studio
Jun 2016 - Present (9 years 5 months)
Founded and scaled a content development and brand consultancy, delivering website UX content, content marketing, and branding services to B2B clients while managing a distributed freelance team and executing 20+ WordPress projects.
Merging Layers LLP
Jun 2014 - May 2016 (1 year 11 months)
Established and led the Content & Social Media division, managing a team of four to deliver UX-focused website content, social media campaigns, and copywriting for mailers and banner campaigns while supporting business development.
Interactive Avenues
Mar 2010 - May 2013 (3 years 2 months)
Led digital media planning, buying, and client servicing for finance, banking, education, and real estate clients, executing performance campaigns across display, SEM, SMM and EDM channels.
Fever 104 FM
Sep 2008 - Nov 2009 (1 year 2 months)
Performed competitive programming analysis using RAM software, analyzed sales and category growth to inform quarterly sales targets and contributed to annual strategy and budget planning.
Mediacom
May 2007 - May 2008 (1 year)
Planned and executed offline media strategies for clients including BBC Worldwide and Volkswagen, coordinated with buyers and channels, and contributed to business pitches and campaign execution.
Indiatimes
Apr 2005 - Jun 2006 (1 year 2 months)
Contributed to product evaluation and pricing for video initiatives, managed strategic alliances with international content partners, and recommended advertising and technical improvements for Times Group sites.
Degrees, certifications, and relevant coursework
Postgraduate Diploma, Advertising & Marketing
2006 - 2007
Completed a Postgraduate Diploma in Advertising & Marketing with a specialization in Media Planning.
Bachelor of Business Management, Communication
2000 - 2003
Earned a Bachelor of Business Management in Communication with specializations in Marketing and Finance.
Software and tools used professionally
You can contact Aruna and 90k+ other talented remote workers on Himalayas.
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