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Aruna Sundaresan

@arunasundaresan

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Content developer and branding consultant specializing in UX-focused website copy and content strategy.

India

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What I'm looking for

I seek a role focused on UX-driven content and branding where I can lead content strategy, improve digital presence, mentor teams, and deliver measurable marketing outcomes.

I am a content developer and branding consultant with 16.5 years of experience across content, digital media and branding. Since 2016 I co-founded and grew Word Studio into a content development and brand consultancy working with a distributed freelancer team.

I specialize in website UX copy, content strategy, SEO-informed content, and end-to-end WordPress implementations, having developed over 20 WordPress sites and multiple landing pages for clients such as Business Insider.

Earlier I led content and social media teams as Senior Manager at Merging Layers and managed digital media planning and buying across agencies including Interactive Avenues, Mediacom and Indiatimes. I have experience training and managing teams and driving business development.

I combine technical familiarity (Google Analytics, Search Console, Google Ads, HubSpot, MailChimp, Figma, Adobe XD) with hands-on skills in content marketing, social media, and basic design tools like Canva and Adobe Express to deliver measurable digital branding outcomes.

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Experience

Work history, roles, and key accomplishments

Current

Business Content Writer

Current

Word Studio

Jun 2016 - Present (9 years 5 months)

Founded and scaled a content development and brand consultancy, delivering website UX content, content marketing, and branding services to B2B clients while managing a distributed freelance team and executing 20+ WordPress projects.

Content Strategy UX Copywriting WordPress SEO Content Marketing Branding Team Management Landing Page Optimization

Senior Manager - Social Media

Merging Layers LLP

Jun 2014 - May 2016 (1 year 11 months)

Established and led the Content & Social Media division, managing a team of four to deliver UX-focused website content, social media campaigns, and copywriting for mailers and banner campaigns while supporting business development.

Social Media Management Content Strategy UX Writing

Senior Manager, Media Services

Interactive Avenues

Mar 2010 - May 2013 (3 years 2 months)

Led digital media planning, buying, and client servicing for finance, banking, education, and real estate clients, executing performance campaigns across display, SEM, SMM and EDM channels.

Digital Media Planning Media Buying SEM Display Advertising

Sales & Programming Analyst

Fever 104 FM

Sep 2008 - Nov 2009 (1 year 2 months)

Performed competitive programming analysis using RAM software, analyzed sales and category growth to inform quarterly sales targets and contributed to annual strategy and budget planning.

Radio Audience Measurement Competitive Analysis Sales Forecasting

Media Planner

Mediacom

May 2007 - May 2008 (1 year)

Planned and executed offline media strategies for clients including BBC Worldwide and Volkswagen, coordinated with buyers and channels, and contributed to business pitches and campaign execution.

Media Planning Campaign Execution IRS TGI

Business Lead, Content Alliances

Indiatimes

Apr 2005 - Jun 2006 (1 year 2 months)

Contributed to product evaluation and pricing for video initiatives, managed strategic alliances with international content partners, and recommended advertising and technical improvements for Times Group sites.

Partnership Management product evaluation Content Strategy Monetization