At T-Bank, I own offer funnels across cards, loans, and investments on T-Journal, turning complex financial products into journeys readers can complete. I also mapped the path from install to first value and shipped fixes with engineering and design, increasing activation by 33%.
I worked on both sides of Pulse, T-Bank’s social network for investors, and was the business owner of T-Journal’s ML feed recommender, which delivered about 50% higher article completion in an A/B test. I also grew my part of T-Journal from zero to 6M MAU through organic search, and on my Ardenfall side project generated 63k+ organic wishlists with no paid budget.
