At notitle ltd., I spearheaded 35+ integrated PR and marketing campaigns for brands including Off-White, Adidas, Tommy Hilfiger, Moose Knuckles, and Don Julio. I coordinated cross-functional workstreams across US$450K in campaign spend.
For Adidas Samba 2023’s “Saying No is an Act of Love” activation, I developed localized creative concepts that generated 1.6M+ impressions and a 26% uplift in engagement. I also led analytics for Moose Knuckles media and KOL placements, helping drive 3M+ engagements and reduce cost-per-engagement by 21%.
At Rossi Boutique Hotel & SPA, I designed a 15-touchpoint guest journey using emotional experience design and heritage storytelling. It improved guest satisfaction by 18% and repeat bookings by 14%.
At Marine Façade, I delivered multilingual product storytelling for international cruise passengers, increasing average transaction value by 22%. I’ve also presented research on emotional intelligence in B2C brand strategy and mentored contestants in market analysis, positioning, and go-to-market strategy.
