Yu Heng Zhang

Supporting SMEbig AI Branding’s Singapore market development through SME engagement, platform demonstrations, market feedback and partnership exploration.

Working with SMEs and business owners to explore how AI-powered branding tools can support brand positioning, content development and digital marketing.

• Singapore market development & SME engagement
• AI branding platform demonstrations
• Ma

Evaluate and improve conversational AI through Speech-to-Speech (S2S) model testing and human feedback.

• Compare AI voice responses across naturalness, engagement, conversational dynamics, utility and audio quality
• Evaluate turn-taking, interruptions, latency, pacing, pronunciation and speech artifacts
• Test AI performance across casual conversation, creative, reasoning and real-world scen

Leading marketing and growth initiatives for a Singapore beauty and wellness SME, covering paid media, CRM workflows, customer acquisition, customer retention and social media strategy.
Responsible for Meta Ads, Instagram, TikTok, Xiaohongshu, Google Business Profile, WhatsApp follow-up, CRM setup, promotion planning and content direction.
Applying prior Meta advertising and client-growth experien

Participate in the Meta SMB Ecosystem through TDCX, managing a multi-market APAC business customer portfolio across Singapore, Malaysia, Taiwan, Hong Kong, China, and Thailand. Focused on helping business customers improve Meta platform adoption, advertising performance, and commercial growth.
• Managed approximately 230 business customers per quarter, representing USD 2.2M+ in quarterly customer

Supported customer acquisition, account activation, and trading platform adoption in a financial trading environment. Guided customers across the full account journey from registration and KYC to deposits, withdrawals, funded account conversion, platform usage, and reactivation.
• Conducted 20–50 customer consultations daily and managed approximately 150 customer touchpoints per day across onboard

Supported employee relations, internal stakeholder communication, and engagement initiatives in a BPO / technology services environment.
• Managed employee communication and relationship-building initiatives across internal teams.
• Supported employee engagement programs, internal events, and workplace communication activities.
• Coordinated with cross-functional stakeholders to resolve employee c

Managed VIP client relationships in a high-volume service environment, supporting customer engagement, issue resolution, account coordination, and long-term relationship management.
• Built and maintained trusted relationships with VIP customers through responsive communication and structured follow-up.
• Coordinated customer requests across internal teams to resolve account, service, and operatio

- Ensuring and Controlling the quality of office spaces, and maintaining of equipments.
- Arranging of viewing appointments for leasing,
- Doing lease contracts and signing with clients on their acquired spaces.
- Expanding our office spaces and/or buildings.
- Handling incoming calls. emails and following up with interested parties.
- Customer Support, and after sales support.

- February 2012 Best of the best Sales Associate Changi Airport
- 06 May 2013 UP SIZE your Service Refresher Programmers

- Manage talents and crew both in Studio and on-location.
- Make requisition for props and costumes.
- Ensure props and sets are ready and on time for Shows.
- Prepare production reports for the team.
- Schedule all relevant paperwork and camera scripts together with Producer.
- See to crowd control.
- Perform any other duties required for the completion of the productions.

Aug 2026

Aug 2026

Jul 2026

Aug 2026

Jul 2026