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Batu Acar

@batuacar

Senior programmatic media specialist driving ROI through data-led programmatic strategy and cross-functional collaboration.

Turkey
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What I'm looking for

I seek a data-driven role in programmatic media or digital partnerships where I can lead cross-functional teams, optimize campaign ROI, and scale automated programmatic solutions.

I am a senior programmatic media and collaborations specialist with extensive experience optimizing media performance, managing programmatic buying strategies, and leading cross-functional teams to meet brand KPIs. I have a strong track record in audience targeting, header bidding, bidding techniques, and automation projects that improve campaign ROI.

At AnalyticaHouse I developed persona-based 360-degree media plans, negotiated commercial agreements with media platforms, and managed vendor relationships and financial reconciliation processes. I led DCO/DDCO strategies across DSPs, implemented programmatic automation and real-time reporting via GA4, and prepared data-driven presentations for pitches and performance reviews.

I combine hands-on technical proficiency across DSPs, ad servers, MMPs, analytics and visualization tools with strategic media planning and partnership management to deliver cost-effective campaigns and measurable business outcomes.

Experience

Work history, roles, and key accomplishments

AN
Current

Sr. Programmatic Media Specialist

AnalyticaHouse

Jul 2024 - Present (1 year 3 months)

Optimized programmatic media performance and ROI through audience targeting, header bidding and bidding strategies while leading cross-functional teams and managing vendor commercial agreements.

AN

Senior Digital Media Planner

AnalyticaHouse

Feb 2022 - Jul 2024 (2 years 5 months)

Developed persona-based 360° media plans, negotiated platform agreements, and built programmatic automation and real-time reporting dashboards to improve campaign ROI and pitch success.

TS

Front End Developer

Telix Telemetry Systems

Oct 2019 - Feb 2020 (4 months)

Developed front-end web interfaces using Vue.js and Bootstrap, improving UI/UX and solving web software problems during a 5-month internship.

Education

Degrees, certifications, and relevant coursework

Istanbul Medipol University logoIU

Istanbul Medipol University

Bachelor of Science, Management Information Systems

Completed a Bachelor of Science in Management Information Systems with coursework culminating in graduation in 2020.

UM

Universitatea Titu Maiorescu

Exchange Program, Management Information Systems

Participated in an Erasmus+ exchange program in Management Information Systems, completing coursework as part of international study in 2019.

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Batu Acar - Sr. Programmatic Media Specialist - AnalyticaHouse | Himalayas