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Batu Acar

@batuacar

Senior programmatic media specialist driving ROI through data-led programmatic strategy and cross-functional collaboration.

Turkey

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What I'm looking for

I seek a data-driven role in programmatic media or digital partnerships where I can lead cross-functional teams, optimize campaign ROI, and scale automated programmatic solutions.

I am a senior programmatic media and collaborations specialist with extensive experience optimizing media performance, managing programmatic buying strategies, and leading cross-functional teams to meet brand KPIs. I have a strong track record in audience targeting, header bidding, bidding techniques, and automation projects that improve campaign ROI.

At AnalyticaHouse I developed persona-based 360-degree media plans, negotiated commercial agreements with media platforms, and managed vendor relationships and financial reconciliation processes. I led DCO/DDCO strategies across DSPs, implemented programmatic automation and real-time reporting via GA4, and prepared data-driven presentations for pitches and performance reviews.

I combine hands-on technical proficiency across DSPs, ad servers, MMPs, analytics and visualization tools with strategic media planning and partnership management to deliver cost-effective campaigns and measurable business outcomes.