Batu Acar
@batuacar
Senior programmatic media specialist driving ROI through data-led programmatic strategy and cross-functional collaboration.
TurkeyWhat I'm looking for
I am a senior programmatic media and collaborations specialist with extensive experience optimizing media performance, managing programmatic buying strategies, and leading cross-functional teams to meet brand KPIs. I have a strong track record in audience targeting, header bidding, bidding techniques, and automation projects that improve campaign ROI.
At AnalyticaHouse I developed persona-based 360-degree media plans, negotiated commercial agreements with media platforms, and managed vendor relationships and financial reconciliation processes. I led DCO/DDCO strategies across DSPs, implemented programmatic automation and real-time reporting via GA4, and prepared data-driven presentations for pitches and performance reviews.
I combine hands-on technical proficiency across DSPs, ad servers, MMPs, analytics and visualization tools with strategic media planning and partnership management to deliver cost-effective campaigns and measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Sr. Programmatic Media Specialist
AnalyticaHouse
Jul 2024 - Present (1 year 11 months)
Optimized programmatic media performance and ROI through audience targeting, header bidding and bidding strategies while leading cross-functional teams and managing vendor commercial agreements.
Senior Digital Media Planner
AnalyticaHouse
Feb 2022 - Jul 2024 (2 years 5 months)
Developed persona-based 360° media plans, negotiated platform agreements, and built programmatic automation and real-time reporting dashboards to improve campaign ROI and pitch success.
Branding & Media Planner
AnalyticaHouse
Nov 2020 - Feb 2022 (1 year 3 months)
Implemented and optimized budget-aligned media plans using programmatic tools to maximize ROI and led weekly brand meetings to align marketing initiatives and performance adjustments.
Front End Developer
Telix Telemetry Systems
Oct 2019 - Feb 2020 (4 months)
Developed front-end web interfaces using Vue.js and Bootstrap, improving UI/UX and solving web software problems during a 5-month internship.
Education
Degrees, certifications, and relevant coursework
Istanbul Medipol University
Bachelor of Science, Management Information Systems
Completed a Bachelor of Science in Management Information Systems with coursework culminating in graduation in 2020.
Universitatea Titu Maiorescu
Exchange Program, Management Information Systems
Participated in an Erasmus+ exchange program in Management Information Systems, completing coursework as part of international study in 2019.
Tech stack
Software and tools used professionally
Availability
Location
TurkeyAuthorized to work in
Job categories
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