Tatevik Simonyan

Led end-to-end product lifecycle for global e-learning platforms, managing CMS and e-commerce integrations and localization for 40+ markets. Acted as Business Analyst, gathering requirements and writing functional specifications, and owned QA process from concept to release.

Drove user acquisition and growth initiatives across crypto projects. Built partnerships and co-marketing campaigns, increasing user engagement by 15%, and conducted competitor analysis to identify product differentiation opportunities.

Handled product documentation, feature rollouts, and marketing content for SaaS products. Worked with clients, marketing, and dev teams to align product messaging and technical requirements.

Coordinated product development with engineering and design teams. Contributed to product planning, feature definition, and delivery, and monitored product performance to support optimization initiatives.

Built and launched a full e-commerce platform on low-code/no-code solutions, integrating CMS, payment systems, and CRM. Collected and documented business requirements, translated them into technical specs, and managed product backlog and UAT testing.

Managed product lifecycle for iGaming platforms, from concept to launch. Defined product features, conducted market and competitor analysis, and worked cross-functionally to improve user acquisition and engagement.

Delivered e-commerce websites for multiple clients using CMS platforms. Managed SEO optimization, content localization, and marketing automation integrations.

Assisted customers with online shopping processes, payment systems, and order tracking.

Pursued a Bachelor's Degree in Economics with a focus on Agribusiness and Marketing.

Completed a certificate program in Economics and Marketing, a collaborative project between Texas A&M University and ICARE foundation.