Nairuhi Nacharyan

Led the development and launch of website and Telegram mini app in a month. Developed GTM strategy with clear positioning for CIS/Turkey-regions segments; reached 300 trial users in two weeks with limited marketing budget.

Launched business directory, membership portal, loyalty program, technician app, and a financing solution. Led AI integration in customer support and field operations to reduce manual workload.

Led mental health platform and mobile app development, driving a 20% boost in activation and engagement. Developed GTM strategy with clear positioning for CIS-region segments; executed U.S. market research.

Managed roadmap and OKRs across three teams for a portfolio of 18 mobile apps. Optimized paid conversion, growing in-app pack revenue by 10-40%; boosted Kid Academy traffic by 25%.

Validated PMF and led a cross-functional team to launch a construction SaaS MVP in under 4 months. Designed tiered pricing and a 'pay when you start earning' strategy to reduce adoption friction.

Improved module completion rates by 20%; reduced average user attempts by 50% via adaptive hinting. Created and executed curricula for top 5 courses; launched 100+ interactive exercises.

Launched WIN GG (eSports platform) and Winners Bet (cybersports betting) from concept to go-live. Increased project velocity by 30% through stakeholder and development team alignment.

Bachelor of Science in Finance from the Armenian State University of Economics, completed in 2014.

Completed Product Management Micro-Certifications from Product School.

Completed Introduction to Neuroeconomics: How the Brain Makes Decisions from HSE/Coursera.

Completed Technical Product Management certification from LinkedIn.