Va Vos
@vavos
Product Manager focused on API-first, user-centric products that drive engagement and revenue growth.
ArmeniaWhat I'm looking for
I’m an experienced Product Manager with 14+ years of expertise steering product development from concept to market. My mission is to create innovative, user-centric solutions that consistently meet and exceed customer expectations.
In my current role as Principal Product Manager at Softline Group, I lead end-to-end product development for key initiatives, including an “API first” system approach. I’ve also helped drive measurable outcomes—90% increase in user engagement and 60% increase in revenue—by collaborating across engineering, design, product, data analysis, marketing, and C-level stakeholders.
Previously at Service Titan as a Senior Product Manager, I led internal tools and customer-facing/platform tool development, including work “from scratch to market,” with results ranging from 10–80% engagement growth and 15–40% revenue lift. I bring a structured, agile way of working—market research and user feedback analysis feeding the roadmap, careful backlog management, and ideation-to-launch execution—plus hands-on experience from roles including Product Owner / IT Business Analyst and launching multiple B2B and B2C applications at Praemium.
Experience
Work history, roles, and key accomplishments
Principal Product Manager
Softline Group
Jan 2025 - Present (1 year 6 months)
Led end-to-end product development for key initiatives, driving a 90% increase in user engagement and a 60% increase in revenue. Collaborated cross-functionally and managed the product lifecycle from ideation to launch, including requirements gathering, feature definition, and user testing.
Led end-to-end product development for key initiatives, driving a 10–80% increase in user engagement and a 15–40% increase in revenue across multiple projects. Managed product lifecycle activities including requirements gathering, feature definition, and user testing, while collaborating with engineering, design, product, data analysis, marketing, and C-level stakeholders.
Product Owner / IT Business Analyst
DataArt
Dec 2019 - Dec 2020 (1 year)
Worked as an outsource specialist on multiple projects. Contributed to product and IT business analysis efforts across project-based work.
Product Owner / IT Business Analyst
Praemium RA
Dec 2015 - Dec 2019 (4 years)
Launched from scratch to market three new applications for both B2B and B2C. Supported go-to-market efforts for products reaching a customer base of 500 corporate and 300,000 individual customers.
Served as an IT business analyst on a project-based assignment. Worked on analysis activities supporting delivery during the engagement period.
IT Product Owner / IT Business Analyst
Haypost CJSC
Mar 2011 - Mar 2015 (4 years)
Worked as an IT product owner and IT business analyst, supporting product and IT analysis activities over multiple initiatives during the engagement period.
IT Project Manager
Optipack Ltd
Jan 2008 - Jan 2011 (3 years)
Managed IT projects and coordinated delivery across initiatives during the stated time period.
Education
Degrees, certifications, and relevant coursework
Yerevan State University
Master of Science, Marketing/Public Relations Management
2011 - 2013
Earned an MSc in Marketing/Public Relations Management at Yerevan State University from 2011 to 2013.
Yerevan State University
Bachelor of Science, History
1997 - 2001
Earned a BSc in History at Yerevan State University from 1997 to 2001.
Tech stack
Software and tools used professionally
Availability
Location
ArmeniaAuthorized to work in
Job categories
Skills
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